Social Media Manager

Acxiom Corporation; Ciudad de México; Presencial; MXN 360.000 - 540.000; Jornada completa

Descripción de la vacante

Acxiom Corporation busca un Social Media Manager para fortalecer la presencia orgánica de la marca en México. Serás responsable de diseñar la estrategia de redes sociales, crear y programar publicaciones y monitorizar su rendimiento para optimizar el engagement.

Deberás colaborar con el equipo creativo y otros departamentos para desarrollar activos acordes con campañas y mantener un calendario de publicaciones. Se valorará experiencia previa y dominio de herramientas de gestión social.

Formación

• Se solicita experiencia demostrable en gestión de redes sociales y creación de estrategias de contenido.
• Capacidad para analizar métricas y ajustar planes según resultados.
• Habilidades de comunicación claras y capacidad para trabajar con equipos multidisciplinarios.

Responsabilidades

• Desarrollar e implementar estrategias de redes sociales para incrementar la presencia de la marca.
• Crear, programar y publicar contenido orgánico en plataformas sociales.
• Monitorizar engagement y ajustar tácticas para mejorar visibilidad y alcance.
• Desarrollar dashboards mensuales de rendimiento y reportar KPIs frente a la competencia.
• Colaborar con el equipo creativo para alinear contenido con campañas.
• Mantener un calendario de redes sociales y asegurar consistencia de la marca.

Conocimientos

Social media strategy

Comunicación escrita

Comunicación verbal

Análisis de métricas

Colaboración

Educación

Licenciatura en Marketing o Comunicación

Maestría (deseable)

Herramientas

Sprout Social

Descripción del empleo

Social Media Manager

Empresa : Acxiom Corporation Tipo de empleo : Tiempo completo Mexico

Descripción del trabajo - Social Media Manager

The Social Media Manager will work to increase brand awareness through Acxiom’s organic social media presence. They will create a social media strategy, develop and execute organic social posts, monitor engagement, and analyze performance metrics, making needed adjustments to increase visibility and audience engagement.

Location: Lomas Atlas, Mexico City, MX

Duties and Responsibilities:

• Develop and implement social media strategies to align with business goals and increase LinkedIn engagement (followers) by 10% YoY.


• Develop a social media monthly performance dashboard and report out on KPIs and social media engagement metrics vs competitive set


• Consistently provide recommendations on how to increase social media performance


• Create, schedule, and publish engaging content across social media platforms


• Collaborate with other marketing experts, including in-house creative team, to develop social media assets aligned with other campaign elements


• Maintain and socialize a social media calendar


• Monitor and respond to comments, messages, and mentions


• Ensure all assets are on brand, applying detailed brand standards and brand voice accurately


• Stay up to date with social media trends, algorithm changes, and best practices


• Manage social media tools and platforms used for scheduling, listening, and analytics

Core Competencies:

• Comprehensive understanding of top social media platforms


• Familiarity with different types of social media content


• Proficient with social media management tools, such as Sprout Social


• Strong verbal and written communication skills, including proofreading


• Collaborative spirit and confidence working with stakeholders at all levels of the organization

Qualifications

Required:

• Proficient in social media platforms including Instagram, LinkedIn, Twitter and Facebook


• Experience with social media management tools like Sprout Social


• Excellent critical thinking, interpersonal communication, time-management and problem-solving skills


• Collaborative in nature and adept at problem solving


• Comfortable communicating complex information clearly


• Proficient English speaking and writing


• Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or equivalent work experience.

Preferred:

• Experience as a social media specialist or similar position


• Design experience a plus


• Knowledge of other communications and PR services


• A degree in English, Journalism, Communications, or Marketing

Primary Locations:

Mexico City

Additional Locations (if applicable):