[MX] HubSpot Marketing Automation Specialist

Benchmark Gensuite®; Aguascalientes; Híbrido; MXN 350.000 - 520.000; Jornada completa

Descripción de la vacante

Benchmark Digital is seeking a Marketing Operations Specialist to join the Marketing & Growth Automation team. You will translate campaign briefs into emails, forms, landing pages, workflows, and audience segments, ensuring clean data and actionable reporting.

The role emphasizes building scalable systems, improving processes, and growing into broader marketing operations ownership, with remote or hybrid work in Aguascalientes, MX.

Formación

• 3+ years hands-on experience using HubSpot Marketing Hub in a B2B SaaS, tech, or similar environment.
• Demonstrated ability to build, manage, test, and troubleshoot HubSpot workflows and marketing automation.
• Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls-to-action, and reporting.

Responsabilidades

• Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking.
• Maintain campaign organization, naming conventions, templates, and subscription types.
• Support customer marketing programs, including newsletters, onboarding, renewals, win-back, surveys, adoption, and events.

Conocimientos

HubSpot proficiency

English communication

Project management

Educación

Bachelor’s degree in Marketing or related field

Herramientas

HubSpot Marketing Hub

ZoomInfo

Chili Piper

Zapier

Descripción del empleo

Marketing Operations Specialist

Full Time | Remote or Hybrid (Aguascalientes, MX)

Innovate with Benchmark Digital as a Marketing Operations Specialist

Everyone wants to make the world a better place. We work to make it happen. By joining Benchmark Gensuite and exploring careers in the EHS, Sustainability, and ESG Disclosure Reporting space, you’ll be helping customers throughout the business community empower informed decision-making, improve employee safety, and lessen their environmental footprint while creating a culture that values diversity, equity, and inclusion. Join us and help make the corporate world better for the planet and better for its employees. Benchmark Gensuite jobs play a crucial role in helping develop our unified EHS, Sustainability, and ESG digital transformation software solutions that enable cross-functional performance excellence, enhance businesses’ sustainability efforts, and help them achieve their ESG goals. With our incredible global team, the collaborative spirit of our subscribers and partners, and the continuous innovation in exciting new technologies like Artificial Intelligence, Machine Learning, and IoT, a career at Benchmark Gensuite means you will continuously use and evolve your skills to develop fresh ideas and initiatives.

About The Role

We're looking for a Marketing Operations Specialist to join our Marketing & Business Development team, reporting to the Associate Director, Marketing & Growth Automation. This hands‑on role will support the day‑to‑day execution and reliability of our marketing automation engine—from translating campaign briefs into emails, forms, landing pages, calls‑to‑action, workflows, and audience segments to maintaining clean data and actionable reporting. The role is ideal for someone who enjoys building scalable systems, improving messy processes, and growing into broader marketing operations ownership.

What You'll Do

Campaign & Workflow Automation

• Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking.
• Maintain campaign organization, naming conventions, templates, and subscription types.
• Support customer marketing programs, including newsletters, onboarding, renewals, win‑back, surveys, adoption, and events.
• Monitor email deliverability and compliance, escalating technical issues as needed.

AI-Assisted Campaign Creation

• Use approved AI tools to accelerate drafting, personalization, testing, and campaign production.
• Apply human review for accuracy, brand alignment, data use, and quality.
• Identify responsible opportunities to automate campaign work with appropriate controls.

Reporting & Analytics

• Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance.
• Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards.

Systems & Data Hygiene

• Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization.
• Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution.
• Document processes, standardize fields, and manage HubSpot access and permissions.

Growth Experimentation

• Build, QA, and document A/B tests across emails, landing pages, and forms.
• Track learnings and support conversion rate optimization across the funnel.

HubSpot Requirements

• Specialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting.
• HubSpot Marketing Hub Software Certification preferred at hire and required within 90 days. Additional HubSpot certifications are a plus.

Required Experience & Qualifications

• 3+ years of hands‑on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environment
• Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automation
• Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls‑to‑action, and reporting
• Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns
• Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution
• Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly
• Strong attention to detail and demonstrated ability to perform campaign quality assurance before launch
• Ability to manage multiple campaigns and priorities in a fast‑paced, deadline‑driven environment

Preferred Qualifications

• Experience supporting customer marketing, customer engagement, product adoption, or lifecycle campaigns
• Proficient English communication skills, both written and verbal (B2-C1).
• Experience using AI tools to support campaign development, personalization, analysis, and execution with appropriate human review
• Experience with CRM integrations, marketing data management, ZoomInfo, Chili Piper, Zapier, or similar marketing technology
• Familiarity with lead management and Marketing‑to‑Sales or Business Development handoffs
• Experience working with distributed or global teams and supporting global or multi‑region marketing programs
• Exposure to multi‑touch attribution frameworks
• Bachelor's degree in Marketing, Communications, Business, Technology, or a related field, or equivalent professional experience

Questions about the position? Please contact our HR Mexico Team at [e-mail].