Senior Marketing Leader: Brand Strategy & Growth

Lenovo Group; Estado de México; Presencial; MXN 1.500.000 - 2.700.000; Jornada completa

Descripción de la vacante

Lenovo Inc. is seeking a Marketing Director to define and drive the marketing strategy, accelerating brand growth and strengthening market positioning across channels and campaigns.

The role requires a senior marketing leader who can balance strategic direction with hands-on execution, guiding cross-functional teams and agency partners to achieve measurable business outcomes. You will translate business priorities and consumer insights into integrated go-to-market plans, ensuring strong

Formación

• Senior marketing leader with ability to define and drive strategy for brand growth.
• Experience translating business insights into go-to-market plans and campaigns.
• Budgeting and investment management for large-scale marketing programs.

Responsabilidades

• Define and execute the marketing strategy aligned with priorities and growth objectives.
• Lead brand strategy, audience segmentation, and customer journey development.
• Guide integrated campaigns across digital, media, social, content, retail/channel, PR, experiential, and partner ecosystems.
• Lead media planning, digital strategy, campaign performance analysis, and optimization.
• Build dashboards and KPIs connecting marketing activity to business outcomes.

Conocimientos

Strategic brand leadership

Integrated campaign management

Media and performance marketing

Customer insights

Data-driven decision making

Descripción del empleo

Lenovo Inc. is seeking a Marketing Director to define and drive the marketing strategy, accelerating brand growth and strengthening market positioning across channels and campaigns.

The role requires a senior marketing leader who can balance strategic direction with hands-on execution, guiding cross-functional teams and agency partners to achieve measurable business outcomes. You will translate business priorities and consumer insights into integrated go-to-market plans, ensuring strong