Growth Architect: Product, Brand & Media Lead

PPG Industries; Mexico; Hybrid; MXN 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Vacation time

Life insurance

Health insurance

Retirement/pension plans

Job summary

PPG invites a strategic Product, Brand & Media Director to lead growth, brand dominance, and go-to-market expansion. Reporting to the CMO, this role blends visionary brand strategy with hands-on commercial execution across retail, trade, and large-scale enterprise clients.

You will own the full strategic lifecycle: portfolio innovation, pricing architectures, media investment optimization, and integrated omnichannel campaigns, partnering with Sales, Operations, R&D, and Supply Chain to drive

Qualifications

• 15+ years of progressive experience in Marketing, Brand Management, Product Management, or Commercial Leadership.
• Bachelor’s Degree in Marketing, Business Administration, Communications, Economics, Engineering, or a related field.
• Demonstrated track record in brand building, progress, and media planning across multiple channels, customer segments, and geographic markets.
• Fluent in English.

Responsibilities

• Lead overall business, commercial, brand, and media strategy to drive growth and customer acquisition across distribution channels.
• Direct portfolio management, innovation, line extensions, and new offerings with cross-functional collaboration.
• Define and protect brand architecture, identity, and positioning while measuring brand performance.
• Plan and implement integrated omnichannel campaigns across ATL/BTL, digital, PR, and experiential marketing.
• Create strategic pricing models and promotions to balance profitability and market share.
• Lead market intelligence and analytics; translate insights into actionable decisions with dashboards.
• Oversee annual marketing, media, innovation, and promotional budgets with finance for forecasting and reporting.
• Lead, coach, and inspire diverse teams and manage strategic supplier and agency partnerships.

Skills

Fluent in English

Education

Bachelor's Degree in Marketing, Business Administration, Communications, Economics, Engineering, or a related field

Job description

PPG invites a strategic Product, Brand & Media Director to lead growth, brand dominance, and go-to-market expansion. Reporting to the CMO, this role blends visionary brand strategy with hands-on commercial execution across retail, trade, and large-scale enterprise clients.

You will own the full strategic lifecycle: portfolio innovation, pricing architectures, media investment optimization, and integrated omnichannel campaigns, partnering with Sales, Operations, R&D, and Supply Chain to drive