Senior Head of Marketing

inDrive; México; On-site; MXN 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive compensation

Career progression

Leadership growth

Job summary

inDrive is seeking a Senior Head of Marketing to lead growth and brand strategy across Mexico, Brazil, Chile and Central America. You will own end-to-end marketing, shape regional positioning, and collaborate with product, operations, analytics, and PR to drive scalable initiatives.

The role requires 8+ years in digital marketing with 4–5 years in senior leadership, and fluency in English and Spanish. This is a full-time, on-site position based in Mexico, offering competitive compensation and

Qualifications

• 8+ years in digital consumer marketing.
• 4–5 years in senior leadership roles.

Responsibilities

• Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth.
• Translate business goals into integrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnerships.
• Drive customer-centric growth by understanding user behavior and regional nuances across markets.
• Lead the development of strong local brand positioning with cultural relevance.
• Lead efficient allocation and optimization of marketing investments with measurable impact.
• Build, lead, and inspire a high-performing, matrix-structured team across multiple markets.
• Collaborate with cross-functional leaders to deliver scalable and impactful initiatives.
• Continuously improve marketing effectiveness through experimentation, insights, and innovation.
• Mentor and develop senior marketing leaders, fostering leadership across the region.

Skills

Digital marketing

People leadership

Budget management

Data-driven decisions

English & Spanish fluency

Job description

Senior Head of Marketing

Department: Corporate Marketing

Employment Type: Full Time

Location: Mexico

Description

We are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.

Key Responsibilities

• Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth
• Translate business goals into integrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnerships
• Drive customer-centric growth, deeply understanding user behavior, needs, and regional nuances across markets
• Lead the development of strong local brand positioning, ensuring consistency while allowing for cultural relevance
• Lead efficient allocation and optimization of marketing investments, ensuring measurable impact on key business metrics
• Build, lead, and inspire a high-performing, matrix-structured team across multiple markets
• Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
• Continuously improve marketing effectiveness, leveraging experimentation, insights, and innovation
• Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region

Skills, Knowledge & Expertise

• 8+ years in digital consumer marketing, including 4–5 years in senior leadership roles
• Proven track record of building and scaling marketing teams, ideally in multicultural and matrix environments
• Strong experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech companies
• Demonstrated success in developing and executing large-scale marketing strategies with clear business impact
• Strong leadership and stakeholder management skills, with the ability to influence senior executives
• Hands‑on experience managing large marketing budgets with a focus on ROI and efficiency
• Highly data-driven, with the ability to turn insights into actionable strategies
• Fluency in English and Spanish

Job Benefits

• A key leadership role in a fast-growing, global tech company redefining ride-hailing
• A collaborative and entrepreneurial environment where ideas are valued and ownership is encouraged
• The opportunity to shape the future of mobility and make a real impact
• Continuous growth through challenging, high-impact work
• Competitive compensation
• Clear path for career progression and leadership growth