Senior Growth Analytics Lead — Attribution & Growth Modeling

Kueski; México; A distancia; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Kueski is seeking a Senior Growth Marketing Analytics leader in Mexico to own measurement end-to-end, from attribution infrastructure to advanced analysis and strategic recommendations. This role requires autonomy to build scalable analytics frameworks, uncover second-order business impacts, and translate data into growth decisions.

The ideal candidate thrives in high-ownership environments, connects marketing activities to business outcomes, and partners with marketing, sales, and analytics

Formación

• 5+ years of experience in marketing analytics or growth analytics.
• Deep knowledge of multi-touch attribution and incrementality methods.
• Proficiency in SQL and at least one BI tool to extract and model data.
• Experience with A/B and multivariate experiments.
• Clear, concise communicator able to present technical findings to non-technical stakeholders.

Responsabilidades

• Own marketing measurement end-to-end from data collection to actionable insights.
• Design and refine attribution models across channels.
• Lead data infrastructure improvements for accurate signal and data integrity.
• Develop dashboards and reports showing campaign performance and ROI.
• Collaborate with marketing, sales, and analytics teams to influence budget and strategy.

Conocimientos

Marketing analytics

Attribution modeling

SQL

BI tools

A/B testing

Communication skills

Statistical analysis

Machine learning basics

Herramientas

GA4

Amplitude

Databricks

Tableau

Power BI / Data Studio

Descripción del empleo

Kueski is seeking a Senior Growth Marketing Analytics leader in Mexico to own measurement end-to-end, from attribution infrastructure to advanced analysis and strategic recommendations. This role requires autonomy to build scalable analytics frameworks, uncover second-order business impacts, and translate data into growth decisions.

The ideal candidate thrives in high-ownership environments, connects marketing activities to business outcomes, and partners with marketing, sales, and analytics