Senior Director, Frontline Marketing & Category Growth

1665 Servicios Integrados de Administracion y Alta Gerencia, S. de R.L. de C.V.; Ciudad de México; Sur place; MXN 6 000 000 - 9 000 000; Plein temps

Résumé du poste

The Coca-Cola Company in Mexico City seeks a Sr. Director, Frontline Marketing Category to set and lead the long-term growth agenda across frontline markets, owning enterprise outcomes for growth, profitability, and share.

This role shapes category strategy at scale and influences system-wide investment to deliver value for consumers, customers, and the Coca-Cola system. You will build and lead a high-performing leadership team, translate macro trends into scalable category strategies, and

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA strongly preferred.
• 12–15+ years in brand, category, or integrated marketing leadership in FMCG/CPG.
• Experience leading category/portfolio strategy and growth planning at enterprise or multi-market scale.

Responsabilités

• Drive category strategy and portfolio priorities across frontline markets.
• Own category growth, profit and share outcomes with cross-functional alignment.
• Translate consumer and shopper insights into scalable category strategies.
• Lead cross-functional teams to deliver omni-channel, system-wide execution.

Connaissances

Brand leadership

Category strategy

Growth planning

Demand generation

Analytical thinking

Formation

Bachelor's degree in Marketing or related field

MBA preferred

Description du poste

The Coca-Cola Company in Mexico City seeks a Sr. Director, Frontline Marketing Category to set and lead the long-term growth agenda across frontline markets, owning enterprise outcomes for growth, profitability, and share.

This role shapes category strategy at scale and influences system-wide investment to deliver value for consumers, customers, and the Coca-Cola system. You will build and lead a high-performing leadership team, translate macro trends into scalable category strategies, and