Senior Marketing Strategy Lead — Integrated Campaigns

The Coca-Cola Company; Morelia; Sur place; MXN 1 200 000 - 1 800 000; Plein temps

Résumé du poste

The Coca-Cola Company in Mexico seeks a strategic marketing leader to guide the development and delivery of integrated programs that align with brand and business objectives. You will shape marketing strategy, provide tactical direction, oversee operations, and coach a small team to deliver measurable results.

This role requires a proven track record in leading cross-functional marketing efforts, strong problem-solving, and excellent communication to influence stakeholders across the

Qualifications

• Bachelor-level degree in Marketing, Business, or related field.
• Minimum 5 years in marketing management with integrated programs.
• Experience implementing policy and short-term strategic plans.
• Experience leading small teams and coaching professionals.
• Proven ability to improve processes, systems, or products.

Responsabilités

• Providing strategic leadership for the development and delivery of integrated marketing programs.
• Ensuring marketing activities are integrated to meet brand and business objectives.
• Providing business strategies, tactical direction, and operational oversight.
• Implementing policy and strategy for short-term results and resource control.
• Managing a small team, setting goals for operational results.
• Leading projects, coaching staff, and improving processes.
• Solving problems by analyzing internal/external issues to define solutions.
• Influencing stakeholders on policies and procedures and gaining cooperation.
• Communicating with internal and external parties as needed.

Connaissances

Strategic marketing leadership

Integrated marketing programs

Team management

Stakeholder engagement

Formation

Bachelor's degree in Marketing or Business

Description du poste

The Coca-Cola Company in Mexico seeks a strategic marketing leader to guide the development and delivery of integrated programs that align with brand and business objectives. You will shape marketing strategy, provide tactical direction, oversee operations, and coach a small team to deliver measurable results.

This role requires a proven track record in leading cross-functional marketing efforts, strong problem-solving, and excellent communication to influence stakeholders across the