Senior Marketing Programs & Strategy Lead

1665 Servicios Integrados de Administracion y Alta Gerencia, S. de R.L. de C.V.; Ciudad de México; On-site; MXN 1,200,000 - 2,300,000; Full time

Benefits offered by this job

Career development resources

Innovation & technology focus

Iconic brand involvement

Job summary

The Coca-Cola Company in Mexico City is seeking a strategic marketing leader to oversee integrated programs that align with brand and business objectives. You will provide tactical direction, shape marketing strategies, and manage a small team to deliver results.

Responsibilities include leading integrated campaigns, ensuring cross-functional collaboration, and driving short-term plans while building for long-term growth.

Qualifications

• University degree in Marketing or related field required.
• At least 5 years of experience in marketing management with integrated programs.
• Proven ability to lead teams and deliver strategic marketing initiatives.

Responsibilities

• Provide strategic leadership for the development and delivery of integrated marketing programs.
• Ensure marketing activities deliver brand and business objectives.
• Offer business strategies, tactical direction, and operational oversight.
• Develop short-term departmental plans and manage resources.
• Lead a small team and coach professionals to achieve goals.
• Manage projects and improve processes to boost performance.
• Communicate across internal and external stakeholders.

Skills

Strategic leadership

Marketing management

Team leadership

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

The Coca-Cola Company in Mexico City is seeking a strategic marketing leader to oversee integrated programs that align with brand and business objectives. You will provide tactical direction, shape marketing strategies, and manage a small team to deliver results.

Responsibilities include leading integrated campaigns, ensuring cross-functional collaboration, and driving short-term plans while building for long-term growth.