Global Frontline Marketing Category Director

The Coca-Cola Company; Messico; In loco; MXN 1.800.000 - 3.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Descrizione del lavoro

The Coca-Cola Company is seeking a Sr. Director, Frontline Marketing Category to drive the long-term growth agenda across frontline markets, owning enterprise outcomes for growth, profitability, and share.

You will lead category strategy at scale, influence system-wide investment, and deliver value for consumers and the Coca‑Cola system. The ideal candidate brings enterprise brand leadership, deep commercial acumen, and the ability to influence senior stakeholders across a matrixed, global

Competenze

• Experience leading enterprise or multi-market marketing at FMCG/CPG scale.
• Proven track record in category/portfolio strategy and investments.
• Expertise in demand generation, brand building, and 360 marketing across digital, media, shopper.
• Strong ability to translate data into strategic decisions with measurable impact.
• Excellent stakeholder influence without direct authority.

Mansioni

• Drive bottler alignment on marketing agenda with priorities, investments, calendars.
• Set enterprise category strategy across frontline markets for growth.
• Own category growth, profit, and share, influencing investments across brands.
• Champion consumer- and shopper-led strategy translating trends into category plans.
• Provide input to localization and amplification of IMX campaigns.
• Influence cross-functional leaders to deliver omni-channel execution.
• Steward governance and guardrails balancing global consistency with local relevance.
• Build and lead a high-performing marketing leadership team.

Conoscenze

Brand leadership

Category strategy

Demand generation

Integrated marketing

Data-driven strategy

Financial acumen

Stakeholder influence

Strategic thinking

Storytelling

Formazione

Bachelor's degree

MBA

Descrizione del lavoro

The Coca-Cola Company is seeking a Sr. Director, Frontline Marketing Category to drive the long-term growth agenda across frontline markets, owning enterprise outcomes for growth, profitability, and share.

You will lead category strategy at scale, influence system-wide investment, and deliver value for consumers and the Coca‑Cola system. The ideal candidate brings enterprise brand leadership, deep commercial acumen, and the ability to influence senior stakeholders across a matrixed, global