Senior Digital Content Strategist & Analytics Lead

Citi

Ciudad de México

Presencial

MXN 700.000 - 1.000.000

Jornada completa

Hace 5 días

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Descripción de la vacante

Citi is seeking an experienced Digital Content Sr Analyst in Mexico City to lead content strategy, creation, and optimization. You will coordinate content calendars, collaborate with internal partners and agencies, and ensure content aligns with business objectives and KPIs.

Strong SEO, analytics, and cross-functional leadership are essential. The role involves managing content performance, distribution across paid/owned/earned channels, and driving improvements in traffic and engagement through

Formación

5-8 years of experience in content marketing, content editing or related field.
Bachelor's degree or equivalent experience.

Responsabilidades

Work with internal content partners to ensure content meets business objectives and KPIs.
Create content and oversee the content calendar for topics and editing.
Identify content amplification opportunities and manage distribution.
Ensure compliance with legal and brand guidelines.
Provide recommendations with agency partners to ensure engaging, accurate content optimized for search.
Analyze analytics and optimize content to meet traffic and KPI goals.
Collaborate to build media plans and distribute content to target audiences.
Develop consumer strategy and pilot programs with global teams.