Analista de Contenido Digital y KPI

Banamex; Ciudad de México; Presencial; MXN 240.000 - 360.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Descripción de la vacante

Citi is seeking a Digital Content Intmd Analyst to join our Marketing function in Mexico City. The role requires coordinating with internal content partners, creating and editing content, and managing calendars to satisfy KPIs and business objectives.

Responsibilities include content amplification, distribution, compliance checks, and ROI analysis. You will work with agencies, optimize paid media, and share learnings with global teams to strengthen Citi's digital presence.

Formación

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships.

Responsabilidades

• Work with internal content partners to ensure content is serving business objectives and meeting KPIs.
• Create content and oversee the content calendar for topics and editing.
• Support paid/owned/earned content amplification and content distribution.
• Ensure compliance with business, legal and compliance review of content and imagery.
• Provide recommendations with agency partners to ensure content is engaging and optimized for search.
• Track analytics and optimize content to meet traffic/engagement goals and KPIs.
• Support partnership pilot programs and collaborate with stakeholders to optimize content and distribution.
• Collaborate to build a media plan with agency partners to distribute content to target audiences.
• Support consumer strategy and pilots, sharing learnings with global teams.
• Utilize paid channels including social media and syndication to align with content topics.
• Understand and support quarterly paid media budgets and manage marketing programs.
• Build targeted audience profiles and segments aligned with Citi content.
• Manage retargeting to reach existing Citi customers.
• Demonstrate ROI of content and provide leadership with data supporting continued investment.
• Partner with vendors to produce content aligning with Citi goals and deliver to audiences.
• Develop partnership agreements with internal stakeholders.
• Assess risk in business decisions, protecting Citi's reputation and assets, and escalate issues transparently.

Conocimientos

Content marketing

Content writing

Editing

Analytics

Educación

Bachelor's degree

Descripción del empleo

Citi is seeking a Digital Content Intmd Analyst to join our Marketing function in Mexico City. The role requires coordinating with internal content partners, creating and editing content, and managing calendars to satisfy KPIs and business objectives.

Responsibilities include content amplification, distribution, compliance checks, and ROI analysis. You will work with agencies, optimize paid media, and share learnings with global teams to strengthen Citi's digital presence.