Tagging & Analytics Specialist

Citigroup Inc.; Ciudad de México; Presencial; MXN 300.000 - 540.000; Jornada completa

Descripción de la vacante

Citigroup Inc. in Mexico City is seeking a Digital Content Intmd Analyst to develop and optimize content strategies that drive business objectives.

You will collaborate with internal partners, manage content calendars, and analyze performance to meet KPIs; you’ll also work with agency partners on content amplification and distribution across paid, owned, and earned channels. The role emphasizes attention to data, cross-functional collaboration, and adherence to brand, legal and compliance

Formación

• 2-5 years of experience in content marketing, content writing/editing.
• Bachelor's degree or equivalent experience.
• Experience with data analysis and KPI tracking.

Responsabilidades

• Work with internal content partners to ensure content meets KPIs.
• Create content and oversee content calendar for topics and editing.
• Support paid/owned/earned content amplification and distribution.
• Ensure compliance with business, legal and compliance review of content and imagery.
• Provide recommendations with agency partners to optimize for search and engagement.
• Track analytics and optimize content to meet traffic and program KPIs.

Conocimientos

Content marketing

Content writing

Editing

Educación

Bachelor's degree

Descripción del empleo

Citigroup Inc. in Mexico City is seeking a Digital Content Intmd Analyst to develop and optimize content strategies that drive business objectives.

You will collaborate with internal partners, manage content calendars, and analyze performance to meet KPIs; you’ll also work with agency partners on content amplification and distribution across paid, owned, and earned channels. The role emphasizes attention to data, cross-functional collaboration, and adherence to brand, legal and compliance