Senior Digital Content Manager — Strategy & Growth

Citibank (Switzerland) AG; Ciudad de México; Híbrido; Confidencial; Jornada completa

Descripción de la vacante

BANAMEX is seeking a Digital Content Senior Manager for the Portal Web in Mexico City, offering a hybrid work arrangement. You will lead a professional team, coordinate with stakeholders across key businesses, and ensure content aligns with business KPIs and delivery standards.

Responsibilities include owning Citi content pillars, managing the content calendar, editing content, identifying amplification opportunities, overseeing reviews for legal/compliance, and optimizing content with

Formación

• 6-10 years of experience in content marketing, content strategy or related field preferably in a leadership role having influenced others

Responsabilidades

• Partner with stakeholders across key businesses to develop content that drives business objectives and meet key performance indicators ( KPIs )
• Own creation of Citi content for specific pillars, including oversight of the content calendar for those topics and editing of content
• Identify relevant paid/owned/earned content amplification opportunities and manage content distribution
• Oversee business, legal and compliance review of content and imagery
• Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
• Review and continuously monitor analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
• Identify specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
• Own marketing content and marketing programs to drive engagement and traffic through paid and owned channels (syndication, social media, newsletter)
• Build media plan with agency partners to strategically distribute content to target audiences
• Lead consumer strategy and pilots for linkedin, working to partner and share learnings with global teams
• Identify paid channels including social media and syndication partners that effectively align with content topics
• Manage quarterly paid media budget and manage marketing programs to determine best marketing channels for content
• Build targeted audience profiles and segments that strategically align with Citi produced content
• Manage retargeting strategy to reach existing Citi customers across cards and bank audiences
• Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment
• Identify and manage key internal and external partnerships to develop innovative and differentiate content for Citi businesses
• Manage large-scale media partnerships to effectively produce content that aligns with Citi goals and deliver content to targeted audience
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
• Manages a team of junior staff; provides guidance and training
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Conocimientos

Content marketing

Content strategy

Leadership

Educación

Bachelor's/University degree

Master’s degree

Descripción del empleo

BANAMEX is seeking a Digital Content Senior Manager for the Portal Web in Mexico City, offering a hybrid work arrangement. You will lead a professional team, coordinate with stakeholders across key businesses, and ensure content aligns with business KPIs and delivery standards.

Responsibilities include owning Citi content pillars, managing the content calendar, editing content, identifying amplification opportunities, overseeing reviews for legal/compliance, and optimizing content with