Digital Content Analytics & Strategy Analyst

Citigroup Inc.; Ciudad de México; Presencial; MXN 450.000 - 750.000; Jornada completa

Descripción de la vacante

Citigroup Inc. in Mexico City is seeking a Digital Content Intmd Analyst to develop and optimize content strategies, partnering with internal teams to align with business objectives and KPIs.

You will create content calendars, oversee publishing, coordinate with agencies, track analytics, and ensure compliance, while applying data-driven insights to improve traffic and engagement across Citi channels.

Formación

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships.
• Bachelor's/University degree or equivalent experience.

Responsabilidades

• Work with internal content partners to ensure content is serving business objectives and meeting key performance indicators (KPIs).
• Create content and provide oversight of the content calendar for those topics and editing of content.
• Support relevant paid/owned/earned content amplification opportunities and content distribution.
• Ensure compliance with business, legal and compliance review of content and imagery.
• Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search.
• Track analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met.
• Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution.
• Collaborate to build a media plan with agency partners to strategically distribute content to target audiences.
• Support consumer strategy and pilots, as assigned, working to partner and share learnings with global teams.
• Utilize paid channels including social media and syndication partners that effectively align with content topics.
• Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content.
• Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content.
• Manage retargeting strategy to reach existing Citi customers.
• Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment.
• Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience.
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Conocimientos

Content marketing

Content writing/editing

Educación

Bachelor's degree or equivalent

Descripción del empleo

Citigroup Inc. in Mexico City is seeking a Digital Content Intmd Analyst to develop and optimize content strategies, partnering with internal teams to align with business objectives and KPIs.

You will create content calendars, oversee publishing, coordinate with agencies, track analytics, and ensure compliance, while applying data-driven insights to improve traffic and engagement across Citi channels.