Senior Data Strategy & Analytics Lead — Remote

WPP Media Limited; México; Híbrido; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

WPP Media Limited in Mexico City is seeking a Senior Associate, Data Strategy to turn audience data into actionable marketing strategies. You will work with Planning, Activation, and Analytics teams to identify growth opportunities and connect data and technology to support precision marketing across paid, owned, and earned media.

You will translate insights into clear recommendations for clients, develop audience strategies, conduct quantitative analyses, and contribute to PowerPoint

Formación

• Experience in media or digital strategy, with knowledge of AdTech, MarTech, and programmatic advertising.

Responsabilidades

• Generate, manage, and quality-check audience metadata, ensuring the audience library remains accurate and continuously updated.

Conocimientos

Media strategy

AdTech

MarTech

Programmatic advertising

Analytical mindset

Quantitative skills

Client-facing communication

Project management

Attention to detail

Herramientas

comScore

Nielsen

MRI

Descripción del empleo

WPP Media Limited in Mexico City is seeking a Senior Associate, Data Strategy to turn audience data into actionable marketing strategies. You will work with Planning, Activation, and Analytics teams to identify growth opportunities and connect data and technology to support precision marketing across paid, owned, and earned media.

You will translate insights into clear recommendations for clients, develop audience strategies, conduct quantitative analyses, and contribute to PowerPoint