Senior Analytics & Data Strategy Lead

Wpp; Ciudad de México; Híbrido; MXN 600.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Descripción de la vacante

WPP is seeking a Senior Associate, Data Strategy in the GOC unit to turn audience data into actionable marketing strategies across paid, owned, and earned media. You will work with Planning, Activation, and Analytics teams to scale precision marketing and deliver insights for clients.

The role requires collaboration with agency teams and data partners, a strong analytical mindset, and the ability to translate data into clear recommendations. Hybrid work in MX/CO positions available.

Formación

• Experience in media or digital strategy.
• Familiarity with syndicated audience and measurement tools.
• Strong quantitative skills and data analysis.

Responsabilidades

• Generate, manage, and quality-check audience metadata and the audience library.
• Develop audience strategies and translate logic into activation with internal and client teams.
• Act as power user of WPP Open platforms to support data strategy workflows.
• Assist with quantitative data analysis: segmentation, forecasting, statistics, visualization.
• Monitor media data and audience syndication; report on sizing, delivery, performance.
• Manage day-to-day project delivery; coordinate with agency teams and deadlines.
• Create PowerPoint presentations and compelling client/internal stories.
• Collaborate with planning stakeholders to translate insights into strategic recommendations.
• Participate in meetings and brainstorms to move decisions forward.

Conocimientos

Media strategy

AdTech

MarTech

Programmatic advertising

Analytical mindset

Quantitative skills

Syndicated data tools

Excel

PowerPoint

Client-facing communication

Attention to detail

Multi-project management

Intellectual curiosity

Herramientas

ComScore

Nielsen

MRI

Excel

PowerPoint

Word

Descripción del empleo

WPP is seeking a Senior Associate, Data Strategy in the GOC unit to turn audience data into actionable marketing strategies across paid, owned, and earned media. You will work with Planning, Activation, and Analytics teams to scale precision marketing and deliver insights for clients.

The role requires collaboration with agency teams and data partners, a strong analytical mindset, and the ability to translate data into clear recommendations. Hybrid work in MX/CO positions available.