Sales & Activation Manager

COREcruitment Ltd; Oaxaca de Juárez, Región Centro; Hybrid; MXN 585,000 - 715,000; Full time

Benefits offered by this job

Bonus

Car allowance

Benefits

Job summary

COREcruitment Ltd is seeking a Sales & Activation Manager based in Mexico City with travel to Oaxaca and Guadalajara. The role is hybrid and full-time, focusing on opening doors, building relationships and driving brand activations across premium hospitality venues.

You will engage with bars, restaurants and hotels, pitching ideas, coordinating events and expanding the brand's footprint in Mexico while managing accounts and promotions.

Qualifications

• Background in sales, account management, trade marketing or activations.
• Excellent people skills and relationship-building for business development.
• Confident presenting ideas and negotiating opportunities.
• Enjoys the hospitality industry and thrives in a fast-paced environment.
• Willing to travel within Mexico and based in Mexico City.

Responsibilities

• Build a network across Mexico's premium hospitality scene.
• Identify venues for the brand and convert introductions into listings.
• Collaborate with bar teams to feature products on menus.
• Lead tastings, bartender sessions, events and in-venue promotions.
• Develop relationships with influencers of beverage selection.
• Partner with sales and marketing on campaigns and launches.
• Track new business, sales activity and event results.
• Manage customer accounts and keep operations running smoothly.
• Explore opportunities to expand in Mexico City, Guadalajara and Oaxaca.

Skills

Sales experience

Account management

Trade marketing

Activations

Relationship building

Negotiation

Event coordination

Reporting

Bilingual Spanish/English

Job description

Sales & Activation Manager

Location: Mexico City, Mexico, with travel to Oaxaca and Guadalajara
Salary: MXN 650,000 + bonus, car allowance and benefits
Working Arrangement: Hybrid, full-time

About the Role

We're looking for someone who knows how to open doors, build great relationships and get people excited about a brand.

Our client is growing its footprint in Mexico and needs a Sales & Activation Manager who can help make that happen. You'll be connecting with some of the country's best bars, restaurants and hotels, finding new places for the brand to shine and creating experiences that get customers talking.

This is a role for someone who enjoys being out and about, has a good commercial head on their shoulders and isn't afraid to roll up their sleeves. One day you could be pitching to a new venue, the next helping bring a cocktail event to life.

What You'll Be Doing

• Build your network across Mexico's premium hospitality scene, from independent cocktail bars to luxury hotels and restaurants.
• Find the right venues for the brand and turn introductions into new listings and sales.
• Work with bar teams to get the product onto menus and make sure it gets noticed.
• Bring fresh ideas to tastings, bartender sessions, events and in-venue promotions.
• Develop relationships with the people who influence what gets poured, recommended and ordered.
• Team up with sales and marketing colleagues on campaigns, launches and promotional materials.
• Keep track of new business, sales activity and the results of your events.
• Look after customer accounts and help keep the practical side of the business on track.
• Explore opportunities to expand the brand's reach in Mexico City, Guadalajara and Oaxaca.

About You

• You've got a background in sales, account management, trade marketing or activations, ideally within drinks or hospitality.
• You're good with people and know how to build relationships that lead to business.
• You're confident approaching new customers, presenting ideas and negotiating opportunities.
• You enjoy the buzz of the hospitality industry and understand what makes a venue stand out.
• You can switch between the commercial side of the job and the creative side, from closing a deal to helping organise an event.
• You're happy working independently, taking initiative and pitching in wherever needed.
• You're comfortable with reporting, account management and the behind-the-scenes tasks that keep everything moving.
• You speak native-level Spanish and fluent English.
• You're based in Mexico City and open to travelling within Mexico.