Remote Creative Growth Director — Performance Ads Leader

Tidal; México; A distancia; MXN 508.000 - 711.000; Jornada completa

Descripción de la vacante

Tidal is hiring a Creative Growth Director for a growing food and beverage eCommerce company. This remote, independent contractor role focuses on transforming creator content into high-performing creatives to acquire customers profitably.

You will develop creative strategies, manage creator content pipelines, and use AI to drive output while coordinating with the founder and support teams. Expect a 40-hour weekly commitment and U.S. ET overlap.

Formación

• Minimum 3 years in creative design or related roles.
• Strong experience with Meta/Facebook and Instagram ads for eCommerce.
• Solid understanding of hooks, angles, messaging, and UGC performance.
• Experience repurposing assets into multiple ad concepts.
• Proficient with Meta Ads Manager to upload and launch ads and review metrics.
• Hands-on capable with Canva and video editing tools like CapCut or Premiere Pro.
• Excellent written and verbal English communication.
• Proactive, creative, organized, and able to work with a founder in a fast-growing environment.

Responsabilidades

• Creative strategy and testing to build a calendar of hooks and formats.
• Creator-content pipeline management and asset library organization.
• Creative production including video editing and variations.
• AI-enabled execution to increase output with tools for editing, copywriting, transcription, and workflow automation.
• Paid-media execution and collaboration with external specialists.
• Performance analysis to identify winning creatives and iterate.
• Landing-page alignment from ad to product page.
• Collaboration with founder, support, and community manager.
• Shift schedule: overlap with US ET; asynchronous hours.

Conocimientos

Creative strategy

Video editing

UGC repurposing

Paid media

AI tooling

Performance analytics

Content library

Campaign testing

Copywriting

Collaboration

Herramientas

Canva

CapCut

Creative OS

Descript

Motion

Foreplay

Ad Manager

MAI

Shopify

Replo

Google Sheets

Google Docs

Claude/ChatGPT

Descripción del empleo

Tidal is hiring a Creative Growth Director for a growing food and beverage eCommerce company. This remote, independent contractor role focuses on transforming creator content into high-performing creatives to acquire customers profitably.

You will develop creative strategies, manage creator content pipelines, and use AI to drive output while coordinating with the founder and support teams. Expect a 40-hour weekly commitment and U.S. ET overlap.