Remote Marketing Tech Administrator (HubSpot)

The Institute for Study Abroad; Mérida; Remote; MXN 576,000 - 704,000; Full time

Job summary

The Institute for Study Abroad (IFSA) is seeking a Marketing Technology Administrator to own HubSpot, CMS, analytics, and Salesforce integrations from Mérida, Mexico, with a remote-work arrangement. You will build workflows, manage data quality, and shape multi-touch attribution to measure ROI across campaigns.

Reporting to the AVP, Web and Digital Marketing, you’ll collaborate with marketing leadership and cross-functional teams to optimize the stack and support enrollment growth while

Qualifications

• Bachelor’s degree or substantial relevant experience.
• Minimum 2–4 years of hands-on HubSpot administration.
• Ability to present complex analysis clearly to senior leaders.
• Experience managing integrations between HubSpot and Salesforce.
• Basic HTML and CSS to troubleshoot forms, emails, and landing pages.
• Proficient written and spoken English (CEFR B2 or higher).
• Legal authorization to work in Mexico; reside in Mérida.

Responsibilities

• HubSpot Administration: manage roles, teams, permissions, fields, lifecycle stages, and dashboards.
• Data Governance & Systems Integration: ensure data quality and data lineage across marketing systems.
• Broader MarTech Stack: administer GA4, GTM, and monitor API connections (Salesforce).
• Attribution & Reporting: implement multi-touch attribution and maintain recurring marketing reports.

Education

Bachelor’s degree

Tools

Salesforce

WordPress CMS

Job description

The Institute for Study Abroad (IFSA) is seeking a Marketing Technology Administrator to own HubSpot, CMS, analytics, and Salesforce integrations from Mérida, Mexico, with a remote-work arrangement. You will build workflows, manage data quality, and shape multi-touch attribution to measure ROI across campaigns.

Reporting to the AVP, Web and Digital Marketing, you’ll collaborate with marketing leadership and cross-functional teams to optimize the stack and support enrollment growth while