Remote HubSpot Marketing Automation Specialist

Benchmark Gensuite®; Aguascalientes; Hybrid; MXN 420,000 - 620,000; Full time

Job summary

Benchmark Gensuite is seeking a Marketing Operations Specialist to join the Marketing & Growth Automation team. This hands-on role translates campaign briefs into emails, forms, landing pages, and workflows, while ensuring clean data and quality reporting.

You will build scalable systems, improve processes, and grow into broader marketing operations ownership, supporting campaigns from newsletters to events and renewals.

Qualifications

• 3+ years hands-on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS or similar complex environment.
• Proven ability to build, manage, test, and troubleshoot HubSpot workflows and marketing automation.
• Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, CTAs, and reporting.
• Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns.
• Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution.
• Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly.
• Attention to detail and ability to perform campaign QA before launch.
• Ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment.

Responsibilities

• Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking.
• Maintain campaign organization, naming conventions, templates, and subscription types.
• Support customer marketing programs, including newsletters, onboarding, renewals, win-back, surveys, adoption, and events.
• Monitor email deliverability and compliance, escalating technical issues as needed.
• Document processes and standardize fields; manage HubSpot access and permissions.

Skills

HubSpot Marketing Hub

Marketing automation

Email marketing

CRM concepts

Data hygiene

Education

Bachelor's degree in Marketing, Communications, Business, Technology

Tools

HubSpot

Job description

Benchmark Gensuite is seeking a Marketing Operations Specialist to join the Marketing & Growth Automation team. This hands-on role translates campaign briefs into emails, forms, landing pages, and workflows, while ensuring clean data and quality reporting.

You will build scalable systems, improve processes, and grow into broader marketing operations ownership, supporting campaigns from newsletters to events and renewals.