Brand Strategy Lead — Remote Marketing Communications

Heineken México; Monterrey; A distancia; MXN 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Fully remote position

Paid time off and flexibility

Professional development opportunities

Collaborative virtual team

Descripción de la vacante

Heineken México is seeking a seasoned Marketing Communications Manager to lead brand strategy and execution for a fully remote team. You will develop compelling narratives, manage brand perception, and ensure consistent messaging across channels from your home office.

The role requires at least 5 years in marketing communications or related fields, with a track record in integrated strategies, media relations, and story-driven content creation.

Formación

• Minimum of 5 years of experience in marketing communications, brand management, or a related field.
• Demonstrated success in developing and executing integrated communication strategies.
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Experience in media relations is a strong plus.
• Proficiency in using various communication tools and platforms.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Responsabilidades

• Develop and implement a comprehensive marketing communications strategy aligned with overall business and brand objectives.
• Oversee the creation of engaging content for press releases, website copy, social media updates, and internal communications.
• Manage the company's brand voice, ensuring consistency and clarity in all external and internal communications.
• Lead public relations efforts, building relationships with media and influencers to generate positive press coverage.
• Analyze the effectiveness of communication campaigns and adjust strategies to maximize impact.
• Collaborate with digital marketing, product, and sales teams to ensure a unified brand message and integrated campaign execution.

Conocimientos

Marketing communications

Brand management

Storytelling

Public relations

Remote work

Descripción del empleo

Heineken México is seeking a seasoned Marketing Communications Manager to lead brand strategy and execution for a fully remote team. You will develop compelling narratives, manage brand perception, and ensure consistent messaging across channels from your home office.

The role requires at least 5 years in marketing communications or related fields, with a track record in integrated strategies, media relations, and story-driven content creation.