Remote Bilingual Paid Media Specialist — Google & Meta

Cápita Works - Bilingual Virtual Assistants in Mexico; México; Remote; MXN 420,000 - 640,000; Full time

Job summary

Cápita Works is seeking a native-level bilingual Paid Media Specialist to build, launch, and optimize Google and Meta campaigns for a diverse client roster in a 100% remote role. You’ll turn data into decisions, write compelling ad copy, and deliver client reports that demonstrate impact and ROI.

The role emphasizes hands-on campaign management, ongoing optimization, and collaboration with design and leadership to meet client goals and maintain brand standards across platforms.

Qualifications

• Bachelor's degree or equivalent in marketing, advertising, or related field.
• 2–4 years hands-on experience building and managing Google Ads campaigns.
• Strong understanding of campaign structure, bidding, and tracking.
• Proficient in English with strong written and verbal skills.
• Experience with analytics and reporting tools is a plus.

Responsibilities

• Build and manage Google Ads campaigns across Search, Performance Max, Display, and YouTube.
• Contribute to paid media strategy and budget allocation guidance.
• Conduct keyword and audience research and review competitive ads.
• Set up and verify conversion tracking and events before launches.
• Write ad copy and create assets tailored to objectives.
• Coordinate with design for creative assets and placements.
• Review campaign settings and budgets before launch.
• Monitor performance daily and optimize spend and bids.
• Run A/B tests and document changes and learnings.
• Prepare monthly results reports with insights and next steps.
• Provide data for client meetings and proposals.

Skills

Analytical skills

Attention to detail

Multi-account management

Client communication

Advertising platforms

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

HubSpot

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Job description

Cápita Works is seeking a native-level bilingual Paid Media Specialist to build, launch, and optimize Google and Meta campaigns for a diverse client roster in a 100% remote role. You’ll turn data into decisions, write compelling ad copy, and deliver client reports that demonstrate impact and ROI.

The role emphasizes hands-on campaign management, ongoing optimization, and collaboration with design and leadership to meet client goals and maintain brand standards across platforms.