Paid Media Specialist

Cápita Works - Bilingual Virtual Assistants in Mexico; México; A distancia; MXN 420.000 - 640.000; Jornada completa

Descripción de la vacante

Cápita Works is seeking a native-level bilingual Paid Media Specialist to build, launch, and optimize Google and Meta campaigns for a diverse client roster in a 100% remote role. You’ll turn data into decisions, write compelling ad copy, and deliver client reports that demonstrate impact and ROI.

The role emphasizes hands-on campaign management, ongoing optimization, and collaboration with design and leadership to meet client goals and maintain brand standards across platforms.

Formación

• Bachelor's degree or equivalent in marketing, advertising, or related field.
• 2–4 years hands-on experience building and managing Google Ads campaigns.
• Strong understanding of campaign structure, bidding, and tracking.
• Proficient in English with strong written and verbal skills.
• Experience with analytics and reporting tools is a plus.

Responsabilidades

• Build and manage Google Ads campaigns across Search, Performance Max, Display, and YouTube.
• Contribute to paid media strategy and budget allocation guidance.
• Conduct keyword and audience research and review competitive ads.
• Set up and verify conversion tracking and events before launches.
• Write ad copy and create assets tailored to objectives.
• Coordinate with design for creative assets and placements.
• Review campaign settings and budgets before launch.
• Monitor performance daily and optimize spend and bids.
• Run A/B tests and document changes and learnings.
• Prepare monthly results reports with insights and next steps.
• Provide data for client meetings and proposals.

Conocimientos

Analytical skills

Attention to detail

Multi-account management

Client communication

Advertising platforms

Educación

Bachelor's degree in Marketing/Advertising/Communications

Herramientas

Google Analytics 4

Google Tag Manager

Looker Studio

HubSpot

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Descripción del empleo

At Cápita Works, we connect top-tier Latin American talent with US-based companies. creating high impact professional opportunities in a 100% remote environment.

We are looking for a creative, proactive, native-level bilingual Paid Media Specialist to join our team, elevate our brand presence, and drive business growth.

About the role

The Paid Media Specialist role is built for someone who can take a hands-on approach to our paid media work, building, launching, and optimizing Google and Meta campaigns across a diverse client roster. The ideal candidate knows the ad platforms inside and out, loves turning data into decisions, and can take a campaign from strategy to live ads to a clear client report.

Key Responsibilities

• Build and manage Google Ads campaigns across Search, Performance Max, Display, and YouTube, including campaign structure, targeting, budgets, and bidding.
• Contribute to paid media strategy and recommend campaign objectives and budget allocation based on client goals and performance.
• Conduct keyword and audience research and review competitor advertising to inform campaign plans.
• Set up and verify conversion tracking and events before campaign launches.
• Write ad copy, headlines, and descriptions tailored to the audience and campaign objectives.
• Coordinate with the design team to develop and adapt creative assets for ad placements.
• Review campaign settings, copy, links, targeting, and budgets before launch.
• Monitor campaign performance daily and manage spend against approved budgets.
• Optimize bids, keywords, audiences, placements, and creative to improve cost per acquisition, return on ad spend, and lead quality.
• Run A/B tests, refresh ad variations, and document campaign changes and learnings.
• Ensure ads meet brand guidelines and platform policies and resolve disapprovals.
• Prepare monthly reports explaining results, insights, and recommended next steps.
• Provide data and insights for client meetings, account reviews, proposals, and related projects.

What We’re Looking For

• Bachelor’s degree or relevant education in Marketing, Advertising, Communications, Business, or a related field.
• Two to four years of hands-on experience building and managing Google Ads campaigns, preferably in an agency environment with multiple clients.
• Strong understanding of campaign structure, bidding strategies, keyword research, audience targeting, and conversion tracking.
• Experience writing effective short-form advertising copy and interpreting campaign performance data.
• Professional working proficiency in English, with strong written and verbal communication skills.
• Experience with Google Analytics 4, Google Tag Manager, Looker Studio, or HubSpot is a plus.
• Experience with Meta Ads Manager, LinkedIn Ads, or TikTok Ads is a plus.
• Availability to travel to the U.S. occasionally.

Skills and Competencies

• Strong analytical skills and ability to translate data into practical recommendations.
• Excellent organization, attention to detail, and campaign quality control.
• Ability to manage multiple client accounts, prioritize tasks, and meet deadlines.
• Clear, professional communication with clients, teammates, and leadership.
• Ability to work independently and collaboratively in a fast-paced environment.Proficiency in advertising platforms, spreadsheets, and reporting tools.
• Curiosity, initiative, and commitment to improving campaign performance.

What We Offer

• Full-time position through Cápita Works.
• Opportunity to manage paid media campaigns across a diverse client portfolio.
• Collaboration with the Ads team, creative team, and agency leadership.