Specialist, Accounts Receivable

Celanese; Tijuana; Remote; MXN 300,000 - 520,000; Full time

Job summary

Celanese is seeking a driven Digital Marketing Specialist for a fully remote role to develop and execute online marketing strategies across SEO, SEM, social media and email campaigns.

You will analyze performance, optimize campaigns, generate content, and collaborate with design and content teams to boost brand visibility and lead quality.

This remote-first opportunity emphasizes data-driven decision making and continuous improvement in a fast-moving tech-enabled environment.

Qualifications

• 3+ years in digital marketing roles.
• Strong understanding of digital marketing principles.
• Data-driven decision making and optimization.

Responsibilities

• Develop, implement, and manage online marketing strategies across SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging content for blog posts, social media, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Skills

SEO

SEM

Content marketing

Analytics

Tools

Google Ads

Google Analytics

Email marketing platforms

Job description

About the RoleOur client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of