Promotor De Tienda

Surtidora Departamental; Región Centro; Remote; MXN 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Executive compensation

Equity potential

Health insurance (dental & vision)

Life insurance

Job summary

Surtidora Departamental in Mexico is seeking a visionary Director de Comercio Electrónico y Estrategia Digital to lead its online business from anywhere, driving revenue growth and customer experience across digital touchpoints. The role requires strategic leadership, data-driven decision making, and a track record in building scalable e-commerce P&L.

You will manage cross-functional teams, optimize website performance, and spearhead CAC/CLTV initiatives while staying ahead of fashion e-commerce

Qualifications

• 10+ years in e-commerce leadership with P&L responsibility.
• Proven track record growing online revenue for DTC brands.
• Deep knowledge of e-commerce platforms, digital marketing, analytics, and CRM.
• Strong UX/UI understanding and site optimization.
• Experience leading remote cross-functional teams.
• Bachelor's degree; MBA preferred.

Responsibilities

• Develop and execute a comprehensive ecommerce strategy to hit revenue targets.
• Oversee website management, merchandising, and UX.
• Lead digital marketing, e-commerce ops, and analytics teams.
• Drive online customer acquisition via SEO, SEM, social, affiliates.
• Maximize CLTV and loyalty programs.
• Manage e-commerce P&L, budgeting, forecasting, performance analysis.
• Analyze market trends and opportunities; collaborate cross-functionally.
• Oversee A/B testing and conversion rate optimization.
• Stay ahead of digital commerce innovations.

Skills

E-commerce leadership

P&L management

Digital marketing strategy

Data analytics

Customer experience optimization

Cross-functional leadership

Education

Bachelor's degree in Business/Marketing or related field

MBA or Master's degree preferred

Tools

CRM systems

A/B testing tools

Web analytics

Job description

Our client, a rapidly scaling direct-to-consumer (DTC) brand in the fashion industry, is seeking a visionary and experienced Director de Comercio Electrónico y Estrategia Digital to lead their online business operations. This is a fully remote, high-impact leadership role responsible for defining and executing the company's digital commerce strategy, driving online revenue growth, and enhancing customer experience across all digital touchpoints. The ideal candidate will possess a deep understanding of e-commerce platforms, digital marketing, data analytics, and online customer acquisition strategies. You will lead a cross-functional team, oversee all aspects of the e-commerce P&L, and spearhead initiatives to optimize website performance, conversion rates, and customer lifetime value. This position demands strategic leadership, analytical rigor, and a proven ability to innovate in the fast-paced digital landscape. Your expertise will be pivotal in solidifying our client's position as a leader in the online fashion market. This role offers the ultimate flexibility to work from anywhere, empowering you to drive digital excellence on a global scale.

About the Role

Our client, a rapidly scaling direct-to-consumer (DTC) brand in the fashion industry, is seeking a visionary and experienced Director de Comercio Electrónico y Estrategia Digital to lead their online business operations. This is a fully remote, high-impact leadership role responsible for defining and executing the company's digital commerce strategy, driving online revenue growth, and enhancing customer experience across all digital touchpoints. The ideal candidate will possess a deep understanding of e-commerce platforms, digital marketing, data analytics, and online customer acquisition strategies. You will lead a cross-functional team, oversee all aspects of the e-commerce P&L, and spearhead initiatives to optimize website performance, conversion rates, and customer lifetime value. This position demands strategic leadership, analytical rigor, and a proven ability to innovate in the fast-paced digital landscape. Your expertise will be pivotal in solidifying our client's position as a leader in the online fashion market. This role offers the ultimate flexibility to work from anywhere, empowering you to drive digital excellence on a global scale.

Key Responsibilities

• Develop and execute a comprehensive e-commerce strategy to achieve aggressive revenue and growth targets.
• Oversee all aspects of the e-commerce platform, including website management, merchandising, and user experience (UX).
• Lead and mentor the digital marketing, e-commerce operations, and analytics teams.
• Drive online customer acquisition through various digital channels, including SEO, SEM, social media, and affiliate marketing.
• Develop and implement strategies to maximize customer lifetime value (CLTV) and loyalty.
• Manage the e-commerce P&L, including budgeting, forecasting, and performance analysis.
• Analyze market trends, competitive landscape, and customer data to identify new opportunities and optimize performance.
• Collaborate with product development, marketing, and operations teams to ensure seamless execution of digital initiatives.
• Oversee A/B testing and other optimization efforts to improve website conversion rates and AOV.
• Stay at the forefront of digital commerce innovation and emerging technologies.

Requirements

• Minimum of 10 years of experience in e-commerce leadership roles, with a significant focus on strategy and P&L management.
• Proven track record of driving substantial online revenue growth for DTC brands, preferably in fashion or lifestyle.
• Deep expertise in e-commerce platforms, digital marketing channels, analytics, and CRM systems.
• Strong understanding of UX/UI principles and website optimization techniques.
• Exceptional leadership, strategic thinking, analytical, and problem-solving skills.
• Demonstrated ability to manage complex projects and cross-functional teams in a remote environment.
• Bachelor's degree in Business, Marketing, or a related field; MBA or Master's degree preferred.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.

Benefits

Our client offers a highly competitive executive compensation package, including a substantial base salary, significant performance-based bonuses, and potential equity. This fully remote leadership position provides unparalleled flexibility and autonomy. Comprehensive executive health, dental, and vision insurance benefits are provided, along with life insurance and a