Product Manager - User-Centric & Fast Prototyping

Guros; Xico; On-site; MXN 1,500,000 - 2,100,000; Full time

Job summary

Coca-Cola LATAM seeks a Senior Manager, Product Development for the Juice Category across LATAM to shape strategy and lead cross‑functional teams from concept to commercialization. The role requires translating consumer and market insights into technically feasible, commercially viable juice, nectar, and juice drink solutions.

The ideal candidate will drive an integrated R&D approach, collaborating with Marketing, Regulatory, Quality, Procurement, and Operations to ensure quality, scalability,

Responsibilities

• Lead the product development and execution for Juice Category initiatives across LATAM, from early concept shaping through commercialization.
• Translate consumer understanding, business, and market insights into product solutions that are technically feasible, commercially relevant, and regionally scalable.
• Drive a holistic R&D approach, integrating formulation, processing, regulatory, quality, sensory, packaging, scale‑up, cost, and supply considerations from the start.
• Partner across Marketing, Regulatory, Quality, Procurement, Operations, Supply Chain, Commercialization, and bottling partners to build alignment and accelerate decision‑making.
• Make clear recommendations on key trade‑offs involving speed, quality, cost, complexity, scalability, and consumer experience.
• Lead development and renovation of juice, nectar, and juice drink portfolios, including reduced‑sugar, functional, and value‑optimized platforms.
• Understand beverage systems, food processing, ingredient functionality, sensory performance, shelf life, and manufacturing feasibility.

Job description

Senior Manager, Product Development - Juices

**Senior Manager, Product Development - Juice Category LATAM**
At Coca-Cola, every employee is a leader. In the Juice Category across LATAM, that means shaping product strategy with a strong enterprise mindset, translating consumer and business needs into winning technical solutions, and leading cross-functional teams through complexity with clarity and courage.
We are looking for a **Senior Manager, Product Development** to lead the development and renovation agenda for the **Juice Category in LATAM** . This role goes beyond strong technical product development expertise. It requires a leader who can connect **consumer understanding, category strategy, R&D depth, operational reality, and stakeholder alignment** to deliver scalable, high-quality, and commercially successful juice, nectar, and juice drink solutions.
The ideal candidate brings expertise in **fruit juice systems and/or beverage development** , along with the leadership maturity to make difficult trade‑offs, influence across the network, and move initiatives forward in a highly interconnected environment.
**What You’ll Do**
Lead the **product development and execution** for Juice Category initiatives across LATAM, from early concept shaping through commercialization.
Translate **consumer understanding, business, and market insights** into product solutions that are technically feasible, commercially relevant, and regionally scalable.
Drive a **holistic R&D approach**, integrating formulation, processing, regulatory, quality, sensory, packaging, scale‑up, cost, and supply considerations from the start.
Partner across **Marketing, Regulatory, Quality, Procurement, Operations, Supply Chain, Commercialization,** and bottling partners to build alignment and accelerate decision‑making.
Make clear recommendations on key trade‑offs involving **speed, quality, cost, complexity, scalability,** and **consumer experience.**
Lead development and renovation of **juice, nectar, and juice drink portfolios**, including reduced‑sugar, functional, and value‑optimized platforms.
Understand **beverage systems, food processing, ingredient functionality, sensory performance, shelf life, and manufacturing feasibility.**
Guide teams through pilot trials, plant trials, and commercialization, ensuring