Product & Data Strategy Lead – Mexico or Colombia

MiQ Digital; Ciudad de México; A distancia; MXN 1,468,000 - 2,203,000; Jornada completa

Descripción de la vacante

A leading marketing firm is looking for a Product & Data Strategy Lead in Mexico or Colombia. The successful candidate will define and socialize products in LatAm, lead technical conversations, and collaborate with sales teams to enhance client interactions. Strong expertise in data strategy and product marketing, along with bilingual communication skills in English and Spanish, is essential for this role.

Servicios

Inclusive company culture

Career development opportunities

Formación

• Strong background in data strategy and product strategy.
• Experience presenting technical capabilities.
• Ability to explain complex data concepts simply.

Responsabilidades

• Define and socialize MiQ products in LatAm.
• Lead technical conversations with agencies.
• Work closely with sales to design strategies.

Conocimientos

Data Strategy Expertise

Product Strategy Expertise

Technical Storytelling

Analytical Skills

Consulting Skills

Bilingual English & Spanish

Herramientas

Power BI

Tableau

PowerPoint

Google Slides

Figma

Descripción del empleo

Product & Data Strategy Lead – Mexico or Colombia

What you’ll do

MiQ is a global programmatic media partner, helping brands and agencies make smarter marketing decisions through data, technology, and human insight. We blend programmatic expertise and leading AI technology with consultative partnership to drive real business outcomes.

MiQ Sigma is the company’s transformative AI-powered advertising technology trained on the world's most connected data set. Its unified intelligence platform brings together data, technology, and campaign workflows, applies advanced AI to make smarter, data-driven marketing decisions, and fundamentally shifts how brands and advertisers connect with consumers in today's fragmented digital landscape.

We are looking for a Product & Data Strategist Lead, a highly analytical and creative professional who can combine data strategy, product strategy, and product marketing. This role will define, package, and socialize MiQ’s products in LatAm, turning complex data and intelligence into actionable strategies, compelling narratives, and differentiated value propositions for agencies and clients.

The role works side-by-side with the SVP of Product Strategy & Partnerships, collaborating with global and CoE teams, and closely engaging with sales and activation in LatAm. The focus is to accelerate client conversations, build data-driven strategies, and enable seamless execution by bridging strategy and technical delivery.

Key Responsibilities

• Product Definition & Narrative: Define and socialize MiQ products in LatAm (Advanced Video, Intent, Commerce, Sigma) and translate technical concepts (data integration, identity resolution, omnichannel activation, measurement) into clear and impactful narratives. Strategy & Intelligence: Take all data sources, Sigma intelligence, regional benchmarks, and client first-party data (audience and business) to create actionable strategies, insights, and deliverables that resonate with clients and drive commercial traction.
• Technical Leadership: Lead advanced technical conversations with agencies and clients on topics such as integration, identity, omnichannel activation, pixelation, and measurement. Ensure strategies are implementable and scalable.
• Collaboration with Sales & Activation: Work closely with commercial teams to design strategies that open doors and accelerate conversations, and with activation teams to ensure proper execution of products and tactics.
• Market Relevance: Adapt global and CoE product frameworks to reflect LatAm market realities, industry maturity, and client needs.
• Process & Asset Organization: Maintain structured documentation of product narratives, strategies, and case studies, ensuring updates are consistent and searchable.

What you’ll bring

• Data & Product Strategy Expertise: Strong background in data strategy and product strategy, with proven ability to design and deliver solutions in AdTech/MarTech or related fields.
• Product Marketing: Experience in packaging and presenting technical capabilities in ways that resonate with agencies and clients.
• Technical Storytelling: Ability to explain complex data and tech concepts simply and persuasively.
• Analytical & Consulting Skills: Strong skills in consulting, analytics, storytelling, problem-solving, and omnichannel activation tactics.
• Tools & Platforms:
  • Data visualization (Power BI, Tableau, or similar).
  • Presentation & design (PowerPoint, Google Slides, Canva, Figma).
  • Collaboration & organization (SharePoint, Confluence, Jira, or equivalent).
• Languages: Bilingual English & Spanish, with strong written and verbal communication.
• Organizational Skills: Excellent attention to detail, ability to manage multiple projects, and maintain structured libraries of assets and deliverables.

We’ve highlighted some key skills, experience and requirements for this role. But please don’t worry if you don’t meet every single one. Our talent team strives to find the best people. They might see something in your background that’s a fit for this role, or another opportunity at MiQ.

If you have a passion for the role, please still apply.

What’s in it for you

MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to inclusion, we’re always moving towards becoming an even better place to work.

Values:

Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

• PASSION
  We do what we love
  We only aim for the best, so we empower each other and show up for what we believe in.
• DETERMINATION
  We figure it out
  We do what we say, and we challenge ourselves to learn from each other and overcome hurdles.
• AGILITY
  We anticipate the unexpected
  We quickly adapt to change, question ourselves and evolve as individuals, and as a business.
• UNITY
  We always unite
  We love to win as a team, so we hold each other accountable, acknowledge each other’s differences and champion inclusion for all.
• COURAGE
  We dare to be unconventional
  We leap outside of comfort zones to unlock innovation and inspire everyone to grow.

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