Performance Marketing Growth Strategist

Tinuiti; Ciudad de México; Híbrido; MXN 1.102.000 - 1.695.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Unlimited PTO

Healthcare including dental & vision

Parental leave

Learning & Development

Equity

Descripción de la vacante

Tinuiti is seeking a Growth Media Specialist to plan, implement, and optimize multi-channel performance campaigns across paid social, PPC, and display channels. You will analyze data, interpret KPI trends, and advise on ROI, CPA, CPC, CTR, and ROAS to maximize efficiency.

The role demands collaboration with creative teams, budget management, and staying ahead of industry trends. A fast-paced, result-driven environment offers opportunities to impact client outcomes significantly.

Formación

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 2-3+ years of proven experience in performance marketing with focus on user acquisition, conversion optimization, and ROI-driven campaigns.
• Experience with Google Ads and/or Facebook Ads Manager and analytics tools such as Google Analytics and Adobe Analytics.
• Strong Excel, PowerPoint, and Google Suite skills.
• Experience managing monthly campaigns budgets from $30k+.

Responsabilidades

• Develop and execute performance marketing strategies across multiple channels.
• Analyze data to optimize campaigns and report on KPIs such as ROI, CPA, CPC, CTR, and ROAS.
• Identify and target audience segments to improve campaign effectiveness.
• Collaborate with creative and content teams to develop high-performing ads and landing pages.
• Manage budgets across campaigns to achieve cost-efficiency.
• Provide regular reporting and actionable insights to stakeholders.

Conocimientos

Performance marketing

Data analysis

ROI optimization

Audience targeting

Cross-functional collaboration

Educación

Bachelor's degree in Marketing or related field

Master's degree or certifications (a plus)

Herramientas

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Excel/PowerPoint/Google Apps

Descripción del empleo

Tinuiti is seeking a Growth Media Specialist to plan, implement, and optimize multi-channel performance campaigns across paid social, PPC, and display channels. You will analyze data, interpret KPI trends, and advise on ROI, CPA, CPC, CTR, and ROAS to maximize efficiency.

The role demands collaboration with creative teams, budget management, and staying ahead of industry trends. A fast-paced, result-driven environment offers opportunities to impact client outcomes significantly.