Oncology Marketing Analytics Specialist

Pfizer; Ciudad de México; Hybrid; MXN 180,000 - 300,000; Full time

Job summary

Pfizer Inc. is seeking a Marketing Analyst Oncology in Mexico City to coordinate category strategy initiatives and execute the materials development plan.

The role involves supporting commercial objectives through data-driven insights and managing digital campaigns with KPIs across stakeholders. The ideal candidate has a Bachelor’s degree in marketing or related field, 1 year of marketing experience, and at least basic English proficiency.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field.
• Minimum 1 year of experience in marketing or related roles (internships count).
• Basic English proficiency (reading, writing, speaking); advanced preferred.

Responsibilities

• Coordinate and implement initiatives from the category strategy to support commercial objectives.
• Coordinate design, development, and approval of promotional materials in compliance with standards.
• Maintain proactive communication with internal teams for timely feedback.
• Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics.
• Analyze digital data (campaign results, traffic, conversions) to generate insights for future strategies.
• Align commercial activities with the digital marketing plan (TMP plan).
• Conduct price and trend analysis to support competitive positioning.
• Oversee sampling processes and ensure accurate follow-up.
• Generate insights from market and sales analysis.

Skills

Data analysis

Digital marketing

Cross-functional collaboration

Communication

English proficiency

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Excel

Power BI

Tableau

Salesforce

Veeva CRM

Adobe Creative Suite

HTML (basic)

Trello/Asana

Job description

Pfizer Inc. is seeking a Marketing Analyst Oncology in Mexico City to coordinate category strategy initiatives and execute the materials development plan.

The role involves supporting commercial objectives through data-driven insights and managing digital campaigns with KPIs across stakeholders. The ideal candidate has a Bachelor’s degree in marketing or related field, 1 year of marketing experience, and at least basic English proficiency.