Data-Driven Marketing Analyst | Campaigns & Insights

761 Pfizer, S.A. de C.V.; Ciudad de México; Hybrid; MXN 350,000 - 550,000; Full time

Job summary

Pfizer Inc. is seeking a Marketing Specialist to coordinate and implement initiatives from the category strategy. You will work with brand teams to ensure timely materials development and align campaigns with data-driven insights.

You will analyze digital data, manage campaigns, and support regulatory-compliant content development while collaborating with Commercial, Regulatory, and Medical teams across the Mexico City region.

Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• Minimum 1 year of experience in marketing or related roles (internship considered).
• Basic English proficiency with an advanced level preferred.

Responsibilities

• Execute portfolio action plans aligned with strategic objectives.
• Coordinate design, development, and approval of promotional materials per standards.

Skills

Digital marketing

Data analysis

Communication

Collaboration

Learning agility

Creativity

Education

Bachelor's degree in marketing or business administration

Tools

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Excel

Power BI

Tableau

Salesforce

Veeva CRM

Adobe Creative Suite

HTML basics

Job description

Pfizer Inc. is seeking a Marketing Specialist to coordinate and implement initiatives from the category strategy. You will work with brand teams to ensure timely materials development and align campaigns with data-driven insights.

You will analyze digital data, manage campaigns, and support regulatory-compliant content development while collaborating with Commercial, Regulatory, and Medical teams across the Mexico City region.