Oncology Marketing Analyst: Data-Driven Campaigns & Insights

Pfizer Inc; Chihuahua; Hybrid; MXN 350,000 - 520,000; Full time

Job summary

Pfizer Inc. is seeking a Marketing Analyst Oncology to support the category strategy and execution of materials development. The role focuses on data-driven insights, digital marketing campaign management, and alignment with commercial objectives to improve strategy and performance.

Responsibilities include coordinating promotions, analyzing campaign data, and ensuring regulatory compliance while working across cross-functional teams in a hybrid Mexico City setting.

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum 1 year of experience in marketing or related roles (internships considered).
• Basic English proficiency (reading, writing, speaking); advanced preferred.

Responsibilities

• Coordinate design, development, and approval of promotional materials in compliance with standards.
• Manage and monitor digital marketing campaigns; track KPIs and performance metrics.
• Analyze digital data (campaign results, conversion, traffic) to generate insights for future strategies.
• Align commercial activities with the digital marketing plan (TMP plan).
• Conduct price and trend analysis to support competitive positioning.
• Oversee sampling processes and ensure timely follow-up (if applies).
• Generate insights from market and sales analysis.

Skills

Analytical thinking

Communication

Teamwork

Marketing strategy

Data analysis

Education

Bachelor’s degree in marketing

Business Administration

Tools

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Excel

Power BI

Tableau

Salesforce

Veeva CRM

Adobe Creative Suite

Job description

Pfizer Inc. is seeking a Marketing Analyst Oncology to support the category strategy and execution of materials development. The role focuses on data-driven insights, digital marketing campaign management, and alignment with commercial objectives to improve strategy and performance.

Responsibilities include coordinating promotions, analyzing campaign data, and ensuring regulatory compliance while working across cross-functional teams in a hybrid Mexico City setting.