Marketing Analyst - Oncology

761 Pfizer, S.A. de C.V.; Ciudad de México; Hybride; MXN 350 000 - 550 000; Plein temps

Résumé du poste

Pfizer Inc. is seeking a Marketing Specialist to coordinate and implement initiatives from the category strategy. You will work with brand teams to ensure timely materials development and align campaigns with data-driven insights.

You will analyze digital data, manage campaigns, and support regulatory-compliant content development while collaborating with Commercial, Regulatory, and Medical teams across the Mexico City region.

Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• Minimum 1 year of experience in marketing or related roles (internship considered).
• Basic English proficiency with an advanced level preferred.

Responsabilités

• Execute portfolio action plans aligned with strategic objectives.
• Coordinate design, development, and approval of promotional materials per standards.

Connaissances

Digital marketing

Data analysis

Communication

Collaboration

Learning agility

Creativity

Formation

Bachelor's degree in marketing or business administration

Outils

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Excel

Power BI

Tableau

Salesforce

Veeva CRM

Adobe Creative Suite

HTML basics

Description du poste

Position Summary

Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution.

Main Responsibilities

• Execute portfolio action plans in alignment with strategic objectives.
• Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
• Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
• Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
• Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
• Align commercial activities with the digital marketing plan (TMP plan).
• Conduct price and trend analysis to support competitive positioning.
• Oversee sampling processes and ensure accurate follow-up (if applies).
• Generate insights from market and sales analysis.

Core Competencies

• Commitment and accountability.
• Teamwork and cross-functional collaboration.
• Proactive and effective communication.
• Analytical and critical thinking.
• Creativity and problem-solving mindset.
• Learning agility and adaptability in a dynamic environment.

Compliance culture

Compliance culture

Technical Competencies (desired)

• Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
• Data Analysis & Visualization: Advanced Excel, Power BI, Tableau.
• CRM & Automation: Salesforce, Veeva CRM.
• Content Management: Adobe Creative Suite; basic HTML knowledge desirable.
• Project Management Tools: Trello, Asana, or similar platforms.

Key Performance Indicators (KPIs)

• Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.
• Digital Reach: Website traffic growth, social media impressions.
• ROI: Return on Investment for marketing campaigns.
• Lead Generation: Number of qualified leads generated through digital channels.
• Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards.
• Data Accuracy: Precision in reporting and forecasting.

Organizational Relationships

• Category Lead
• Country Brand Lead
• Brand Managers
• Commercial & Trade Marketing Teams
• Access & NAMs
• Medical
• Regulatory
• Legal
• Compliance
• Sales Force & Sales Leads

Education and Experience

Bachelor's degree in marketing, Business Administration, or related field. Minimum 1 year of experience in marketing or related roles. (relevant internship experience will also be considered.) Basic English proficiency (reading, writing, and speaking); advanced level preferred.

Last Date to Apply for Job

Nov 24th, 2026

Work Location Assignment

Mexico City. Must be able to work from assigned Pfizer office 3 days per week, or as needed by the business

EEO (Equal Employment Opportunity) & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

AI-Use Guidelines

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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