Mexico General Manager — GTM & Growth Leader

Sardine; México; On-site; MXN 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Cash + equity

Remote-first

Flexible PTO

Health insurance

401k matching

MacBook Pro

Home office stipend

Meal stipend

Social stipend

Wellness stipend

Learning stipend

Job summary

Sardine is seeking a General Manager - Mexico to own market strategy, revenue growth, and customer success in Mexico. You will partner with Sales, Marketing, Product, Account Management, and Partnerships to position Sardine as the leading fraud prevention platform in the market and build strategic relationships with banks and payment networks.

You’ll translate customer feedback and local regulatory requirements into product and go-to-market strategy, influence regional planning, and help scale

Qualifications

• 8+ years in GTM, general management, or leadership within fintech/payments or fraud/risk tech, ideally with Mexico exposure.
• Established network with banks, payment networks, regulators, and system integrators in Mexico.
• Proven track record of driving revenue growth and building GTM in new/scaling markets.
• Deep understanding of Mexico's regulatory, compliance, and fraud landscape.
• Strong cross-functional leadership with Sales, Marketing, Product, and Customer Success.
• Fluent in Spanish and English; travel within the region as needed.

Responsibilities

• Define and prioritize Mexico market entry and expansion priorities based on regulatory readiness and addressable market size.
• Partner with regional leaders to develop market-specific strategies aligned to Mexico's financial infrastructure and compliance environment.
• Influence regional planning and support hiring as the Mexico business scales.
• Partner with regional sales leaders to drive Mexico ARR and new logo acquisition.
• Influence GTM strategy with Sales, Marketing, CS, Partnerships, and Product; leverage Sonar network as a differentiator.
• Establish operational playbooks for how Sardine enters, scales, and retains customers in Mexico.
• Develop strategic relationships with Mexican banks, payment networks (e.g., SPEI, CoDi), and integrators to accelerate distribution and time-to-revenue.
• Collaborate on strategic enterprise accounts with Account Management; translate feedback into product/market strategy.

Skills

GTM leadership

Mexico network

Revenue growth

Regulatory knowledge

Cross-functional leadership

Spanish & English

Job description

Sardine is seeking a General Manager - Mexico to own market strategy, revenue growth, and customer success in Mexico. You will partner with Sales, Marketing, Product, Account Management, and Partnerships to position Sardine as the leading fraud prevention platform in the market and build strategic relationships with banks and payment networks.

You’ll translate customer feedback and local regulatory requirements into product and go-to-market strategy, influence regional planning, and help scale