Mexico Brand Lead for mRNA Vaccines & Antivirals

Pfizer; México; Hybrid; MXN 1,200,000 - 2,000,000; Full time

Job summary

Pfizer Mexico is seeking a Senior Marketing leader to own country brand strategy for the COVID-19 vaccines and mRNA portfolio. You will lead cross-functional teams, align with Global and Regional leads, and drive access and profitability across the country.

The role requires 5–10 years in marketing or related fields, vaccine experience, strong English, and a Bachelors degree (Masters preferred). Hybrid work location with close collaboration across Medical, Access, Commercial and Regulatory

Qualifications

• Minimum 5-10 years of marketing or relevant function experience in high specialty products
• Vaccine experience in NIPs LATAM preferred
• Strong command of English (spoken and written)
• Bachelors Degree or equivalent required
• Masters degree or MBA desired

Responsibilities

• Develop and execute Mexicos mRNA Vaccines Strategic Plan to maximize access to vaccines
• Develop strategic plans and tactics to protect and expand access and ensure accurate sales forecasting and budget execution
• Responsible for revenue growth, lifecycle management, forecasting of revenue and OpEx for the mRNA Vaccine and antiviral franchise
• Allocate and execute in-country brands budget aligned with vaccines strategy
• Project management of cross-functional team for strategic plan implementation
• Identify new business opportunities and drive portfolio growth across key stakeholders
• Collaborate with Medical Societies and Institutions to stay updated and train KOLs
• Design and launch Marketing Awareness Campaigns and Omnichannel strategies
• Matrix leadership to balance Global, Regional, and local brand teams
• Provide sales teams with necessary technical expertise and engagement plans
• Develop Annual Marketing and Operational Plan and define local priorities
• Report results to Vaccines Category Lead and monitor inventory and contract execution

Skills

Marketing strategy

Stakeholder management

English proficiency

Leadership

Communication skills

Education

Bachelors Degree or equivalent

MBA / Masters degree

Job description

Pfizer Mexico is seeking a Senior Marketing leader to own country brand strategy for the COVID-19 vaccines and mRNA portfolio. You will lead cross-functional teams, align with Global and Regional leads, and drive access and profitability across the country.

The role requires 5–10 years in marketing or related fields, vaccine experience, strong English, and a Bachelors degree (Masters preferred). Hybrid work location with close collaboration across Medical, Access, Commercial and Regulatory