Hematology Brand Manager: Drive Multi-Channel Impact

412 Eli Lilly y Compañía de México S.A de C.V.; Ciudad de México; On-site; MXN 520,000 - 820,000; Full time

Job summary

Lilly in Mexico City is seeking a Hematology Brand Manager to develop and execute brand strategies, leading multi-channel campaigns and building relationships with key opinion leaders and stakeholders.

You will collaborate with Sales, Commercial, Medical and other teams to ensure aligned tactics, manage budgets, monitor performance, and ensure regulatory compliance. Fluency in Spanish and English is required, with a marketing background and cross-functional experience.

Qualifications

• 1+ years of marketing experience, preferably as a Brand Manager (desirable).
• Previous experience in sales or as a Sales Representative (desirable).
• Strong knowledge of strategic planning, brand positioning, market segmentation, and multi-channel campaign execution.
• Analytical skills and strategic thinking.
• Excellent communication skills in Spanish and English.
• Proficiency in digital tools and software (Teams, Excel, Word, PowerPoint).

Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Lead and implement a multi-channel strategy to maximize product impact.
• Build strong relationships with Key Opinion Leaders (KOLs) and industry stakeholders.
• Coordinate with cross-functional teams (Sales, Commercial, Medical, etc.) to ensure alignment of tactics and strategies.
• Manage allocated budgets for marketing campaigns and commercial activities.
• Monitor product performance using key metrics and make strategic adjustments as needed.
• Ensure compliance with regulations and promotional engagement guidelines in all marketing and commercial activities.

Skills

Marketing experience

Brand management

Strategic planning

Market segmentation

Multi-channel campaigns

Analytical thinking

Communication (Spanish & English)

Digital tools (Teams, Excel, Word, PPT

Tools

Teams

Excel

Word

PowerPoint

Job description

Lilly in Mexico City is seeking a Hematology Brand Manager to develop and execute brand strategies, leading multi-channel campaigns and building relationships with key opinion leaders and stakeholders.

You will collaborate with Sales, Commercial, Medical and other teams to ensure aligned tactics, manage budgets, monitor performance, and ensure regulatory compliance. Fluency in Spanish and English is required, with a marketing background and cross-functional experience.