Marketing Operations Manager

Arrow Enterprise Computing Solutions; Guadalajara; Hybrid; MXN 774,000 - 851,000; Full time

Benefits offered by this job

Christmas bonus 30 days

Vacation premium 40%

12 vacation days + 2 floating days

Vision and dental assistance

Life Insurance

Health Insurance

Food/Pantry vouchers 10%

Restaurant vouchers

Savings fund 13%

Growth opportunities

Job summary

Arrow Electronics is seeking a Marketing Operations Manager to own governance and execution across HubSpot, Salesforce integrations, and WordPress-driven campaigns. You will build scalable processes, lead nurturing, and data integrity to drive engagement and revenue growth.

Responsibilities include platform configuration, reporting, and collaboration with marketing, sales, and product teams. Hybrid work arrangement with strong focus on data accuracy and ROI.

Qualifications

• Bachelor's degree in marketing, Business, Information Systems, or related field.
• 7+ years of experience in marketing operations, marketing automation, or similar roles.
• Deep, hands-on experience with HubSpot (required), including workflows, automation, and system configuration.
• Experience managing HubSpot–Salesforce integrations and understanding of CRM data structures and lead management processes.
• Solid working knowledge of WordPress, with the ability to support web initiatives.
• Knowledge of marketing compliance regulations (e.g., GDPR, CAN-SPAM).
• Strong understanding of marketing data, attribution, lead scoring, and funnel optimization.
• Demonstrated ability to build and enforce scalable processes and governance frameworks.

Responsibilities

• Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards, and process compliance across all brands.
• Establish scalable frameworks for campaign execution, lead management, and reporting consistency.
• Act as the central authority for marketing operations best practices, ensuring alignment across marketing, sales, and product teams.
• Serve as the primary platform owner for HubSpot, including hands-on configuration and execution of workflows, automation, and backend processes.
• Build, manage, and optimize lead nurturing workflows, scoring models, segmentation, and lifecycle automation.
• Ensure seamless integration and data flow between HubSpot and Salesforce, including lead routing, attribution, and pipeline visibility.
• Troubleshoot and continuously improve system performance, automation logic, and data synchronization.
• Knowledge of attribution modeling.
• Develop and maintain dashboards and reporting frameworks across HubSpot and Salesforce.
• Ensure data accuracy, consistency, and integrity across all systems.
• Deliver actionable insights on campaign performance, funnel health, and ROI.

Skills

HubSpot

Salesforce integration

Marketing automation

Data governance

Campaign governance

Lead nurturing

WordPress

GDPR knowledge

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

SQL

BI platforms

Job description

Position:

Marketing Operations Manager

Job Description:

Arrow Electronics is a leading provider of global supply chain solutions, helping businesses optimize and manage complex operations across industries. Our marketing team supports Arrow Global Supply Chain Solutions, SiliconExpert, and Converge-driving engagement, lead generation, and revenue growth through strategic marketing initiatives.

What You\'ll Be Doing:

• Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards, and process compliance across all brands.
• Establish scalable frameworks for campaign execution, lead management, and reporting consistency.
• Act as the central authority for marketing operations best practices, ensuring alignment across marketing, sales, and product teams.
• Serve as the primary platform owner for HubSpot, including hands‑on configuration and execution of workflows, automation, and backend processes.
• Build, manage, and optimize lead nurturing workflows, scoring models, segmentation, and lifecycle automation .
• Ensure seamless integration and data flow between HubSpot and Salesforce, including lead routing, attribution, and pipeline visibility.
• Troubleshoot and continuously improve system performance, automation logic, and data synchronization.
• Knowledge of attribution modeling.
• Develop and maintain dashboards and reporting frameworks across HubSpot and Salesforce.
• Ensure data accuracy, consistency, and integrity across all systems.
• Deliver actionable insights on campaign performance, funnel health, and ROI.

Marketing Technology & Integrations

Administer and optimize the marketing technology stack, with HubSpot as the core execution platform.

Evaluate and implement tools, integrations, and AI‑driven solutions to enhance efficiency and scalability.

Maintain system architecture and ensure all tools are aligned with business and reporting needs.

WordPress & Web Support

Provide secondary support and guidance on WordPress, partnering with internal or external web teams.

Ensure proper integration between WordPress and HubSpot for forms, tracking, and lead capture.

Contribute to conversations around website optimization, conversion paths, and UX from a marketing operations perspective (not primary developer or owner).

What We Are Looking For:

• Bachelor\'s degree in marketing, Business, Information Systems, or related field.
• 7+ years of experience in marketing operations, marketing automation, or similar roles.
• Deep, hands‑on experience with HubSpot (required), including workflows, automation, and system configuration.
• Experience managing HubSpot‑Salesforce integrations and understanding of CRM data structures and lead management processes.
• Solid working knowledge of WordPress , with the ability to support (but not lead) web initiatives.
• Knowledge of marketing compliance regulations (e.g., GDPR, CAN-SPAM).
• Strong understanding of marketing data, attribution, lead scoring, and funnel optimization.
• Demonstrated ability to build and enforce scalable processes and governance frameworks.
• Excellent analytical, project management, and cross‑functional communication skills.

Preferred Skills:

• Experience in B2B marketing, especially within technology, manufacturing, or supply chain industries.
• Familiarity with AI‑driven marketing tools and automation.
• Experience with advanced reporting tools, BI platforms, or SQL.

Work Arrangement:

Hybrid: 3 days in office / 2 days work from home

What\'s In It For You:

• 30 days of Christmas bonus
• 40% vacation premium
• 12 vacation days plus 2 floating days
• Vision and Dental Assistance
• Life Insurance
• Healthcare Insurance
• 10% Food/Pantry Vouchers
• Restaurant Vouchers
• 13% Savings Fund
• Growth Opportunities, and more!

Annual Hiring Range/Hourly Rate:

$69,350.00 - $76,285.00 MXN Monthly
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:

MX-JAL-Tlaquepaque, Mexico (Guadalajara office)

Time Type:

Full time

Job Category:

Marketing and Communications