Marketing Digital Campaign & Virtual Events Specialist

Arrow Enterprise Computing Solutions; Guadalajara; Hybrid; MXN 352,000 - 464,000; Full time

Benefits offered by this job

Healthcare Insurance

Vision and Dental Assistance

Life Insurance

Restaurant Vouchers

Employee Discount

Job summary

Arrow Electronics is seeking a Marketing Digital Campaign & Virtual Events Specialist to lead end-to-end digital demand generation, webinars, and virtual events for global audiences. The role requires hands-on experience with marketing automation, email campaigns, landing pages, and various webinar platforms.

The position is based in Guadalajara, Mexico, with hybrid work: 3 days in office and 2 days remote.

Qualifications

• Experience planning and delivering webinars end-to-end.
• Experience with marketing automation platforms and webinar tools.
• Strong operational and process-driven mindset.
• Experience collaborating with international teams.

Responsibilities

• Plan, execute, and optimize webinars and virtual events.
• Configure audience segments, nurture tracks, and landing pages.
• Manage event platforms and registrations.
• Coordinate with external agencies and vendors.
• Track performance and prepare post-event reports.

Skills

Marketing automation

Email campaigns

Landing pages

Webinar platforms

Campaign execution

Event planning

Tools

Microsoft Teams Live

ON24

GoToWebinar

Job description

Position

Marketing Digital Campaign & Virtual Events Specialist

Job Description

Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow Electronics guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2025 sales of $30.9 billion, Arrow develops technology solutions that improve business and daily life. The company maintains 228 locations worldwide with over 85 countries served.

We are looking for a dedicated and detail‑oriented Marketing Digital Campaign & Virtual Events Specialist to join our Marketing Center of Excellence. In this role, you will be responsible for the end‑to‑end planning, execution, and optimization of webinars and virtual events delivered to global audiences. This position offers an opportunity to work in a dynamic, international environment where operational excellence, process quality, and measurable business impact are key priorities.

What You'll Be Doing

• Actively built and launched end-to-end digital demand-generation campaigns, directly configuring audience segments, automated email nurture tracks, and conversion-optimized landing pages.
• Planning and executing live webinars and virtual events end‑to‑end, including event setup, registration, live production, recording, and post‑event follow‑up.
• Managing event logistics on virtual event platforms such as Microsoft Teams Live, ON24, GoToWebinar, or similar tools, ensuring a seamless attendee and speaker experience.
• Building and coordinating event invitations and registrations, including audience segmentation, email communications, reminders, and real‑time registration monitoring.
• Training and supporting internal and external speakers through platform guidance, rehearsals, and live technical moderation during events.
• Acting as a virtual events platform administrator, maintaining templates, access, troubleshooting issues, and continuously improving engagement features such as polling, Q&A, or captions.
• Managing a global virtual events calendar and collaborating with regional marketing teams across different time zones.
• Coordinating with external agencies and vendors when additional production support is required, including budget and delivery oversight.
• Tracking event performance and preparing post‑event reports covering attendance, engagement metrics, and lead or pipeline attribution.

What We Are Looking For

• Hands‑on experience in planning and delivering webinars or virtual events end‑to‑end.
• Hands‑on experience with marketing automation platforms, email campaign builds, landing pages, webinar platforms and campaign execution.
• Strong operational and process‑driven mindset, with attention to detail and quality standards.
• Experience working with virtual event platforms (e.g. Microsoft Teams Live, ON24, GoToWebinar or similar).
• Proven ability to manage and support speakers and stakeholders in a live, high‑pressure environment.
• Experience working in an international context with cross‑regional teams and time zones.
• Solid understanding of post‑event reporting, engagement metrics, and marketing performance tracking.

Work Arrangement

Hybrid: 3 days in office / 2 days work from home

What's In It For You

• 30 days of Christmas bonus
• 40% vacation premium
• 12 vacation days plus 2 floating days
• Vision and Dental Assistance
• Life Insurance
• Healthcare Insurance
• 10% Food/Pantry Vouchers
• Restaurant Vouchers
• 13% Savings Fund
• Access to Arrow's Employee Discount Program
• Growth Opportunities, and more!

Annual Hiring Range/Hourly Rate

$31,575.00 - $41,580.00 MXN MonthlyActual compensation offer to candidate may vary based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location

MX-JAL-Tlaquepaque, Mexico (Guadalajara office)

Time Type

Full time

Job Category

Marketing and Communications

Note

Please be sure to include all work history on your resume including: temporary employment, work as a contractor, other subsidiaries, changes in entities legal name, etc.

EEO Statement

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin. ( EEO policy Mexico )