Marketing Intern: CRM Campaigns & Data Analysis

Amazon; México; Presencial; MXN 201.000 - 301.000; A tiempo parcial

Descripción de la vacante

Amazon is seeking a Marketing student to support a range of marketing activities and drive social CRM initiatives within a fast-paced environment. You will assist with campaign workflows, lead management, seller segmentation, and data analysis using Excel, while communicating in English.

Ideal candidates are pursuing a degree in Marketing or related fields, possess strong written and verbal skills in English, and demonstrate detail orientation with a proactive, ownership mindset.

Formación

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Industrial engineering, Information Systems, or a related field.
• Strong written and verbal communication skills in English.
• Proficient in Excel with solid data handling skills (pivot tables, VLOOKUP, data cleaning).
• Detail-oriented with strong process execution skills and a sense of ownership.
• Ability to multitask and deliver under tight timelines in a fast-paced environment.

Responsabilidades

• Social CRM Campaign Workflow: Design, build, and manage end-to-end campaign workflows within social CRM platforms synced, including audience targeting, content triggering, journey orchestration, and follow-up automation.
• Leads Generation & Qualification: Track and monitor inbound leads from marketing channels; maintain lead scoring models and qualification criteria to identify high-intent sellers and route qualified leads to seller nurturing team.
• Seller Segmentation & Campaign Support: Build and maintain seller segment lists based on product tags and engagement data; support marketing campaign outreach by providing targeted audience pools and personalized content recommendations.
• System Operations & Maintenance: Support day-to-day social CRM platform operations — account configuration, template management, tagging rules, data sync, and troubleshooting; document SOPs to ensure operational consistency and scalability.
• Results Tracking: Monitor social CRM metrics (follower growth, message open rates, menu click rates, conversion funnels) and produce regular reports with insights to optimize campaign effectiveness.
• Support various Marketing activities upon requests

Conocimientos

Communication skills

Excel

Data analysis

Multitasking

Attention to detail

Educación

Bachelor's or Master's degree in Marketing

Bachelor's or Master's degree in Business

Information Systems degree

Herramientas

Social CRM platforms

Marketing automation tools

SQL

Python

Descripción del empleo

Amazon is seeking a Marketing student to support a range of marketing activities and drive social CRM initiatives within a fast-paced environment. You will assist with campaign workflows, lead management, seller segmentation, and data analysis using Excel, while communicating in English.

Ideal candidates are pursuing a degree in Marketing or related fields, possess strong written and verbal skills in English, and demonstrate detail orientation with a proactive, ownership mindset.