Marketing Intern, Auta

Servicios Comerciales Amazon Mexico S. De R.L. De C.V. - D44; Xico; Presencial; MXN 134.000 - 201.000; A tiempo parcial

Descripción de la vacante

Amazon invites students in Veracruz to join a Marketing/CRM internship focused on social CRM platforms, audience targeting, and lead qualification. You will design campaign workflows, track metrics, and assist with cross-functional marketing activities.

The role emphasizes data handling in Excel, English communication, and fast-paced project execution, offering hands-on experience in a global e-commerce environment in Mexico.

Formación

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Industrial engineering, Information Systems, or a related field.
• Strong written and verbal communication skills in English.
• Proficient in Excel with solid data handling skills (pivot tables, VLOOKUP, data cleaning).
• Detail-oriented with strong process execution skills and a sense of ownership.
• Ability to multitask and deliver under tight timelines in a fast-paced environment.

Responsabilidades

• Social CRM Campaign Workflow: Design, build, and manage end-to-end campaign workflows within social CRM platforms synced, including audience targeting, content triggering, journey orchestration, and follow-up automation.
• Leads Generation & Qualification: Track and monitor inbound leads from marketing channels; maintain lead scoring models and qualification criteria to identify high-intent sellers and route qualified leads to seller nurturing team.
• Seller Segmentation & Campaign Support: Build and maintain seller segment lists based on product tags and engagement data; support marketing campaign outreach by providing targeted audience pools and personalized content recommendations.
• System Operations & Maintenance: Support day-to-day social CRM platform operations — account configuration, template management, tagging rules, data sync, and troubleshooting; document SOPs to ensure operational consistency and scalability.
• Results Tracking: Monitor social CRM metrics (follower growth, message open rates, menu click rates, conversion funnels) and produce regular reports with insights to optimize campaign effectiveness.
• Support various Marketing activities upon requests

Conocimientos

English proficiency

Excel proficient

Attention to detail

Multitasking

Educación

Bachelor's or Master's in Marketing/Business or related field

Herramientas

SQL

Python

Descripción del empleo

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. To serve the goal, Amazon has created one of the most advanced fulfillment and logistic networks in the world.

Roles & Responsibilities

• Social CRM Campaign Workflow: Design, build, and manage end-to-end campaign workflows within social CRM platforms synced, including audience targeting, content triggering, journey orchestration, and follow-up automation.
• Leads Generation & Qualification: Track and monitor inbound leads from marketing channels; maintain lead scoring models and qualification criteria to identify high-intent sellers and route qualified leads to seller nurturing team.
• Seller Segmentation & Campaign Support: Build and maintain seller segment lists based on product tags and engagement data; support marketing campaign outreach by providing targeted audience pools and personalized content recommendations.
• System Operations & Maintenance: Support day-to-day social CRM platform operations — account configuration, template management, tagging rules, data sync, and troubleshooting; document SOPs to ensure operational consistency and scalability.
• Results Tracking: Monitor social CRM metrics (follower growth, message open rates, menu click rates, conversion funnels) and produce regular reports with insights to optimize campaign effectiveness.
• Support various Marketing activities upon requests

Basic Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Industrial engineering, Information Systems, or a related field.
• Strong written and verbal communication skills in English.
• Proficient in Excel with solid data handling skills (pivot tables, VLOOKUP, data cleaning).
• Detail-oriented with strong process execution skills and a sense of ownership.
• Ability to multitask and deliver under tight timelines in a fast-paced environment.

Preferred Qualifications

• Familiarity with social CRM or marketing automation platforms
• Basic knowledge of SQL or Python for data extraction and analysis.
• Experience with lead management, scoring models, or marketing funnel operations.
• Interest in B2B marketing, cross-border e-commerce, or marketing technology.

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