Assistant Brand Manager Choco/Gum

Loyalty Rules; Santiago de Querétaro; Presencial; MXN 480.000 - 600.000; Jornada completa

Descripción de la vacante

Kellanova is seeking a Junior Brand Manager LATAM (Choco & Gum) to support regional brand strategies across LATAM and translate global priorities into consumer-led campaigns. You will collaborate with local markets and cross-functional teams to drive growth, innovation, and strong brand performance.

The role requires 4–6 years in brand or marketing roles within FMCG/CPG, and strong analytical, communication, and project management skills.

Formación

• 4-6 years of experience in Brand Management, Marketing, or Commercial roles, ideally within FMCG/CPG companies.

Responsabilidades

• Brand Strategy & Growth: Support LATAM brand strategies and annual marketing plans.
• Consumer Insights & Opportunity Identification: Leverage insights to identify growth opportunities.
• Integrated Marketing Execution: Lead or support 360° marketing initiatives across channels.
• Innovation & Portfolio Management: Support innovation from concept to launch and post-launch evaluation.
• Performance Monitoring & Stakeholder Collaboration: Analyze KPIs and partner with local markets and agencies.

Conocimientos

Brand Management

Marketing

Commercial acumen

Analytical thinking

Communication

Project management

English proficiency

Descripción del empleo

Mars Completes Acquisition of Kellanova Learn More

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Date: Aug 19, 2026

Category: Marketing and Innovation

Country/Region: MX

State:

Workplace: Hybrid

Title: Jr. Brand Manager LATAM - Choco and Gum

Are you passionate about building iconic brands and creating impactful consumer experiences? Join our Marketing team as a Regional Jr. Brand Manager Chocolate & Gum. You’ll be responsible for supporting the development of regional brand strategies across LATAM, translating global and regional priorities into consumer‑led marketing initiatives that drive sustainable growth.

In this role, you will partner with local market teams and cross‑functional stakeholders to execute integrated marketing plans, support innovation projects, and ensure strong brand performance across the region. This role operates in a hybrid model, requiring attendance at our Queretaro office three times per week.

A Taste of What You’ll Be Doing

• Brand Strategy & Growth: Support the development and execution of LATAM brand strategies and annual marketing plans aligned with regional and global priorities.
• Consumer Insights & Opportunity Identification: Leverage consumer, shopper, category, and market insights to identify growth opportunities and recommend strategies to strengthen brand performance.
• Integrated Marketing Execution: Lead or support 360° marketing initiatives across communication, digital, social media, PR, experiential, and in‑store activations to deliver impactful brand experiences.
• Innovation & Portfolio Management: Support innovation and renovation projects from concept development through launch and post‑launch evaluation, ensuring alignment with business objectives.
• Performance Monitoring & Stakeholder Collaboration: Analyze KPIs, market trends, and business performance to recommend actions while partnering closely with local markets, agencies, and cross‑functional teams.

We’re Looking for Someone With

• 4-6 years of experience in Brand Management, Marketing, or Commercial roles, ideally within FMCG/CPG companies, working with brands, campaigns, innovation, and promotions.
• Strong knowledge of brand management fundamentals, integrated marketing, consumer insights, innovation, and portfolio management.
• Proven analytical and strategic thinking skills, with the ability to transform data into actionable recommendations and business opportunities.
• Commercial acumen and understanding of business drivers, combined with strong project management and execution capabilities.
• Excellent communication and storytelling skills, with the ability to influence and collaborate across regional and local stakeholder groups.
• English proficiency and experience working in multicultural and cross‑functional environments.
• Growth mindset, ownership, and resilience, with a passion for brands, consumers, and continuous learning.

If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks‑led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world‑class brands include Pringles, Cheez‑It, Pop‑Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks‑led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. Kellanova will continue to hire business‑necessary roles while being fully integrated into Mars. You can learn more here: https://www.mars.com/news-and-stories/press-releases-statements/mars-completes-acquisition-of-kella…

You can learn more at www.futureofsnacking.com , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here .