Marketing Innovation Lead for LATAM Growth

Kellanova Co; Santiago de Querétaro; On-site; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Comprehensive benefits

Equal Opportunity Employer

Job summary

Kellanova is seeking a Marketing Innovation Manager in Queretaro, Mexico to drive consumer-centered growth. You will lead end-to-end innovation across cereals brands in LATAM, partnering with R&D, Supply Chain, Commercial, Regulatory, and Finance to launch new products and drive profitable growth.

The role emphasizes identifying consumer opportunities, market trends, and executing launch plans with cross-functional teams in LATAM region, including Mexico, CCA, Pacific, and Brazil.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Engineering, or related field.
• +8 years of business experience in FMCG preferred.
• Strong experience in project management, business planning, and implementing innovation initiatives.
• Solid understanding of Brand Marketing, Shopper Activation, Route to Market, and communications channels (POP & Digital).
• Strong analytical capabilities interpreting market trends, consumer insights, and financial data.
• English proficiency and excellent communication skills.

Responsibilities

• Innovation Strategy Development: Identify consumer needs, market trends, and opportunities to create insight-based programs.
• End-to-End Project Leadership: Lead innovation initiatives from concept to execution with cross-functional teams.
• Launch Excellence: Develop and execute launch plans including packaging, promotions, and campaigns.
• Business & Financial Analysis: Analyze market trends and financial data to guide portfolio growth.
• Regional Stakeholder Management: Coordinate with LATAM Growth teams to ensure alignment and execution across the region.

Skills

Project management

Business planning

Innovation initiatives

Brand marketing strategies

Consumer insights

English proficiency

Education

Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field

Job description

Kellanova is seeking a Marketing Innovation Manager in Queretaro, Mexico to drive consumer-centered growth. You will lead end-to-end innovation across cereals brands in LATAM, partnering with R&D, Supply Chain, Commercial, Regulatory, and Finance to launch new products and drive profitable growth.

The role emphasizes identifying consumer opportunities, market trends, and executing launch plans with cross-functional teams in LATAM region, including Mexico, CCA, Pacific, and Brazil.