Marketing - Director

TransUnion; México; Presencial; MXN 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

TransUnion, in Mexico, seeks a Director of Marketing Analytics to lead and deliver a unified marketing strategy across ABM, B2B and B2C initiatives. You will align local priorities with regional and global objectives, and partner with Commercial and Product teams to accelerate pipeline and revenue growth.

In this hybrid role you will manage budgets, vendor relationships, and a high-performing marketing team while shaping measurement frameworks, KPIs, and executive communications for senior

Formación

• 15+ years of progressive marketing experience including senior leadership responsibilities.
• Proven expertise in ABM driving growth across strategic accounts.
• Experience leading integrated B2B and B2C marketing organizations.
• Proven ability to influence executive leadership and manage cross-border stakeholders.
• Strong track record in complex multinational, matrixed environments.

Responsabilidades

• Lead and execute the overall marketing strategy for Buró de Crédito aligned with local, regional, and global priorities.
• Develop and scale ABM programs focused on strategic accounts to accelerate pipeline and revenue.
• Partner with Commercial and Product teams to identify growth opportunities and optimize demand generation.
• Drive integrated B2B and B2C marketing initiatives, brand management, and corporate communications.
• Establish marketing performance frameworks and KPIs to measure impact and engagement outcomes.
• Serve as the voice of the Mexican market guiding regional/global stakeholders.
• Build relationships with executive leaders and international stakeholders within a matrix organization.
• Manage marketing budgets, agency partnerships, and resource allocation.
• Lead and develop a high-performing multidisciplinary marketing team.
• Monitor market trends and competitive dynamics to identify growth opportunities.

Conocimientos

ABM

Marketing analytics

Demand generation

Budget planning

Executive communication

B2B and B2C marketing

English and Spanish fluency

Descripción del empleo

TransUnion's Job Applicant Privacy Notice Team Overview The Marketing team at Buró de Crédito, powered by TransUnion, is responsible for driving business growth, strengthening brand positioning, and delivering integrated marketing strategies that support both commercial and consumer objectives. The team leads B2B Marketing, B2C Marketing, Brand Marketing, Internal Communications, and External Communications, working closely with Product and Commercial teams to accelerate strategic growth opportunities. This role reports to the country leadership team and partners extensively with regional and global Marketing stakeholders #LI-MR1 This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

• Lead and execute the overall Marketing strategy for Buró de Crédito, ensuring alignment with local business priorities and regional and global objectives.
• Develop and scale Account-Based Marketing (ABM) programs focused on strategic accounts to accelerate pipeline growth, revenue generation, and customer engagement.
• Partner closely with Commercial and Product teams to identify growth opportunities, prioritize target accounts, and optimize demand generation efforts.
• Drive integrated B2B and B2C marketing initiatives, brand management, corporate communications, and customer acquisition strategies.
• Establish marketing performance frameworks and KPIs to measure business impact, brand health, demand generation effectiveness, and engagement outcomes.
• Serve as the voice of the Mexican market, influencing regional and global stakeholders on growth priorities, investment decisions, and market opportunities.
• Build and maintain strong relationships with executive leaders, including the General Manager, Commercial leadership, and international stakeholders within a matrix organization.
• Manage marketing budgets, agency partnerships, and resource allocation to maximize return on investment and business results.
• Lead, coach, and develop a high-performing multidisciplinary marketing team while fostering a culture of collaboration, innovation, and accountability.
• Monitor market trends, customer behaviors, and competitive dynamics to identify new growth opportunities and strengthen market positioning.

Required Knowledge And Experiences

• 15+ years of progressive Marketing experience, including senior leadership roles with accountability for strategy, execution, and measurable business results.
• Proven expertise in Account-Based Marketing (ABM), leveraging targeted engagement strategies to drive growth across strategic accounts and strengthen Marketing and Sales alignment.
• Experience leading integrated B2B and B2C Marketing organizations, including Brand Management, Corporate Communications, Demand Generation, and Customer Engagement functions.
• Demonstrated success influencing executive leadership teams and managing stakeholder relationships across local, regional, and global organizations.
• Strong background operating within complex multinational and matrixed organizations, building consensus and driving business outcomes across diverse stakeholder groups.

Required Technical Skills

• Account-Based Marketing (ABM) strategy design, execution, and performance optimization.
• Marketing analytics, KPI development, dashboard reporting, and performance measurement methodologies.
• Demand Generation and Lead Management strategy development.
• Budget planning, resource management, and agency oversight.
• Professional fluency in English and Spanish, with strong executive communication and presentation skills.

We're also looking for the preferred skills below.

Preferred Skills

• Experience within data, analytics, financial services, credit, risk, or information services industries.
• Advanced executive storytelling and thought leadership capabilities.
• Experience driving digital transformation and marketing innovation initiatives.
• Strong change management and organizational influence skills across complex business environments.
• Experience supporting regional or global growth initiatives in multinational organizations.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers.

We strive to build an environment where our associates are in the driver’s seat of their professional development- while having access to help along the way.

We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion Job Title Director, Marketing Analytics

TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® - and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.