Marketing Director: ABM Strategy & Growth Leader

TransUnion; México; Híbrido; MXN 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

TransUnion, in Mexico, seeks a Director of Marketing Analytics to lead and deliver a unified marketing strategy across ABM, B2B and B2C initiatives. You will align local priorities with regional and global objectives, and partner with Commercial and Product teams to accelerate pipeline and revenue growth.

In this hybrid role you will manage budgets, vendor relationships, and a high-performing marketing team while shaping measurement frameworks, KPIs, and executive communications for senior

Formación

• 15+ years of progressive marketing experience including senior leadership responsibilities.
• Proven expertise in ABM driving growth across strategic accounts.
• Experience leading integrated B2B and B2C marketing organizations.
• Proven ability to influence executive leadership and manage cross-border stakeholders.
• Strong track record in complex multinational, matrixed environments.

Responsabilidades

• Lead and execute the overall marketing strategy for Buró de Crédito aligned with local, regional, and global priorities.
• Develop and scale ABM programs focused on strategic accounts to accelerate pipeline and revenue.
• Partner with Commercial and Product teams to identify growth opportunities and optimize demand generation.
• Drive integrated B2B and B2C marketing initiatives, brand management, and corporate communications.
• Establish marketing performance frameworks and KPIs to measure impact and engagement outcomes.
• Serve as the voice of the Mexican market guiding regional/global stakeholders.
• Build relationships with executive leaders and international stakeholders within a matrix organization.
• Manage marketing budgets, agency partnerships, and resource allocation.
• Lead and develop a high-performing multidisciplinary marketing team.
• Monitor market trends and competitive dynamics to identify growth opportunities.

Conocimientos

ABM

Marketing analytics

Demand generation

Budget planning

Executive communication

B2B and B2C marketing

English and Spanish fluency

Descripción del empleo

TransUnion, in Mexico, seeks a Director of Marketing Analytics to lead and deliver a unified marketing strategy across ABM, B2B and B2C initiatives. You will align local priorities with regional and global objectives, and partner with Commercial and Product teams to accelerate pipeline and revenue growth.

In this hybrid role you will manage budgets, vendor relationships, and a high-performing marketing team while shaping measurement frameworks, KPIs, and executive communications for senior