Hybrid Senior Marketing Analytics — Data-Driven Insights

IHG; Región Centro; Hybrid; MXN 380,000 - 520,000; Full time

Job summary

IHG is seeking a data analytics professional to support Marketing by collecting and analyzing complex datasets, building dashboards and visualizations with Tableau and PowerPoint. The role collaborates across departments to ensure data integrity and guides strategic decisions with insights.

The ideal candidate will have 3–5 years in a related analytics role, strong SQL and Python skills, and experience in data visualization.

Qualifications

• Bachelor’s degree in Statistics, Economics, Mathematics, Computer Science or equivalent.
• 3–5 years’ experience in a relevant analytics role.
• Proficiency in SQL (intermediate/advanced) and Python for data analysis; experience with data visualization tools.

Responsibilities

• Consult with marketers and stakeholders to optimize KPI performance across campaigns.
• Collaborate with Marketing to understand goals, tactics, strategies and KPIs.
• Develop measurement strategies and present insights to drive KPI performance.
• Collect, interpret, and analyze complex datasets to reveal trends, risks and opportunities.

Skills

SQL

Python

Data visualization

Education

Bachelor’s degree in Statistics, Economics, Mathematics, or Computer Science

Tools

Tableau

PowerPoint

Job description

IHG is seeking a data analytics professional to support Marketing by collecting and analyzing complex datasets, building dashboards and visualizations with Tableau and PowerPoint. The role collaborates across departments to ensure data integrity and guides strategic decisions with insights.

The ideal candidate will have 3–5 years in a related analytics role, strong SQL and Python skills, and experience in data visualization.