Market Research Director — Insights & Dashboards Lead

P\\S\\L Group; México; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

P\S\L Group is seeking a Research Director/Manager to lead HQ research initiatives, turning Board priorities into survey plans and overseeing execution and data quality. The role will develop dashboards in Google Sheets to make findings easy to track and use.

The ideal candidate has strong experience in survey research, including questionnaire development, sampling, survey operations and data analysis, with proficiency in Google Sheets and SPSS.

Qualifications

• Strong experience in survey research, including questionnaire development, sampling, survey operations and data analysis.

Responsibilities

• Define research objectives, target samples, methodologies, recruitment channels, timelines and deliverables based on Board direction.
• Develop questionnaires and survey specifications, oversee deployment and data collection.
• Manage coding, validation and quality control to ensure reliable results.
• Analyze survey data and identify findings relevant to the Board’s priorities; build and maintain Google Sheets dashboards with clear metrics and definitions.
• Present findings concisely and provide context for changes over time.
• Establish and document consistent workflows, quality standards and best practices for HQ research; monitor survey workflows and improve efficiency, accuracy and scalability; identify AI-driven automation opportunities while ensuring proper review of outputs.

Skills

Survey research

Questionnaire development

Sampling

Survey operations

Data analysis

Analytical judgement

Tools

Google Sheets

SPSS

Job description

P\S\L Group is seeking a Research Director/Manager to lead HQ research initiatives, turning Board priorities into survey plans and overseeing execution and data quality. The role will develop dashboards in Google Sheets to make findings easy to track and use.

The ideal candidate has strong experience in survey research, including questionnaire development, sampling, survey operations and data analysis, with proficiency in Google Sheets and SPSS.