Senior Consumer Insights Manager

Zinklar; Ciudad de México; A distancia; MXN 900.000 - 1.600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive base salary

Attractive bonus

Flexible work environment and hours

Descripción de la vacante

A leading market research SaaS provider is seeking a passionate Market Research Manager to lead projects for clients in LATAM. You will manage project cycles, develop client relationships, and analyze data to provide actionable insights. Excellent communicators with 6+ years of quantitative research experience and a passion for technology are encouraged to apply. This full-time role offers a competitive salary, flexible work hours, and the opportunity to join a diverse team.

Formación

• Minimum 6 years as a Quantitative Research Manager in market research.
• Wide experience in ad-hoc projects such as segmentation and brand health.
• Autonomous project design and management from proposal to reporting.
• Experience with ad-hoc projects: U&A, segmentation, and brand health.

Responsabilidades

• Manage Market Research projects across 15 - 20 accounts.
• Define project design based on client briefs.
• Analyze results and create actionable insights.
• Train clients on the platform and collaborate with Customer Success to accelerate renewals.

Conocimientos

Excellent communication skills

Passion for technology

Project management skills

Analytical ability

Expertise in AI applied to market research

AI in market research

Stakeholder communication

Excel

PowerPoint

Herramientas

Excel

PowerPoint

SPSS

Descripción del empleo

Zinklar is a global leading SaaS platform that turns Market Research into an everyday solution for companies worldwide. Our mission is to help clients make better and faster strategic decisions in an agile and efficient manner. Our mobile-only platform allows researchers and marketers to gather consumer insights and market intelligence in just a few hours and results are delivered in real time.

Are you Up for the Challenge?

This is an exciting fullremote role for a candidate passionate about market research and building strong fruitful relationships with international clients.

This role also offers great learning and development opportunities.

Reporting to the Customer Success Director and the Market Research Director, you will be in charge of Market Research projects, managing the whole project cycle (from the initial proposal requests, research design, preparation and review of questionnaires, all the way to the delivery of the final results). In addition, you will be responsible for developing strong client relationships, promoting retention and loyalty and nurturing strong partnerships (in the Customer Success realm).

What You Will Be Doing:

• Support and back-up the Market Research Director
• Be responsible of 15 - 20 accounts in LATAM. Leadership skills as a project manager, with a strong analytical ability as well as account / customer success manager oversee continuous iterations/ feedback with your clients/ meetings, follow up of the subscriptions including creation of Research Plans, inspiring your clients by sharing use cases, proposals of projects.
• Be 100% autonomous in all cycle: define the project design based on clients’ briefing, preparing budgets and winning proposals, understand our clients’ objectives and translate them into short -but getting to the point- questionnaires, and analyzing results + creation of reporting using storytelling and providing with actionable insights.
• Continuous training to your clients on the platform (new features, how to optimize their projects with Zinklar, etc.)
• Work in teams with Customer Success Managers, creating customer journeys and helping accelerate burn ratios and renewals.
• Being expert on AI (applied to market research), multivariate analysis techniques and ability to run analysis such as driver analysis, segmentation, or mappings; knowledge of Conjoint Analysis or MaxDiff will be valued in the recruitment process.

What We Are Looking For:

• Previous experience of minimum 6 years as a Quantitative Research Manager in a large or medium-sized consultancy or Market Research company.
• Excellent communicator (orally and writing).
• Passion for technology and for being part of a SaaS company.
• Wide experience in ad-hoc projects: U&A, segmentation, claims/ideas/concept test, add test, brand health, etc.
• Excellent handling of Excel, PowerPoint. XLSTAT or SPSS will be valued.

The Good Stuff:

• Competitive base salary + attractive bonus
• Flexible work environment & hours
• You’ll be part of a top-talented, dynamic, and multicultural team

Why Zinklar and why now?

Zinklar is disrupting the way companies make marketing and go-to-market decisions by bringing the consumers’ voice to the center of the decision making process. Market research solutions in the market are outdated, costly and slow.

Zinklar converted the market research into Software as a Service (SaaS). Our customers run surveys and collect data daily, in real time to make decisions.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Market Research

Zinklar has a global vision to lead the industry. Are you ready?