Market Research Manager

PSL Group; Santiago de Querétaro; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

PSL Group is seeking a Research Director/Manager to lead HQ research initiatives, turning Board priorities into survey plans, supervising execution and data quality, and developing Google Sheets dashboards for tracking findings.

The ideal candidate has strong experience in survey research, including questionnaire development, sampling, and data analysis; is proficient in Google Sheets and SPSS, and can independently manage research from direction to delivery.

Qualifications

• Experience leading HQ research projects and survey programs.
• Proven ability to translate Board priorities into survey plans.
• Strong data analysis and reporting skills using dashboards.

Responsibilities

• Define research objectives, target samples, methodologies, recruitment channels, timelines, and deliverables based on Board direction.
• Develop questionnaires and survey specifications, and oversee deployment and data collection.
• Analyze survey data and build Google Sheets dashboards with clear metrics and updates.

Skills

Survey research

Questionnaire development

Sampling

Survey operations

Data analysis

Communication

Tools

Google Sheets

SPSS

Job description

Our Vision

P\S\L Group is a global organisation dedicated to putting information at the service of medicine. The companies and people of the P\S\L Group aim to improve medical care by serving those who need it, those who provide it and those who seek to improve it.

To this end, we want our information and education services to contribute to the goals we share with our clinicians, clients and supporters, namely: to accelerate the advancement of medicine and help people enjoy better, longer lives.

Purpose

Our key contribution to society is to help clinicians and those who support them provide state-of-the-art medical care.

Our primary business purpose is to help clients and supporters increase the effectiveness of activities pertaining to scientific communication, medical education and the maintenance of audience intimacy.

Position Summary

We are seeking a Research Director / Manager to lead HQ research initiatives in support of the Board. This role will turn Board priorities into survey plans, oversee execution and data quality, and develop Google Sheets dashboards that make findings easy to track and use.

Key Responsibilities

Survey Development and Execution

• Define research objectives, target samples, methodologies, recruitment channels, timelines, and deliverables based on Board direction.
• Develop questionnaires and survey specifications, and oversee deployment and data collection.
• Manage coding, validation, and quality control to ensure reliable results.

Analysis and Dashboards

• Analyze survey data and identify findings relevant to the Board's priorities.
• Build and maintain Google Sheets dashboards as the primary deliverable, with clear metrics, definitions, and updates.
• Present findings concisely and provide context for changes over time.

Survey Process Innovation & Optimisation

• Establish and document consistent workflows, quality standards, and best practices for HQ research.
• Monitor survey workflows and improve the efficiency, accuracy, and scalability of survey execution, data processing, and dashboard maintenance.
• Identify recurring tasks that could benefit from AI-driven automation while maintaining appropriate review of data and outputs.

The Ideal Candidate

• Has strong experience in survey research, including questionnaire development, sampling, survey operations, and data analysis.
• Is highly proficient in Google Sheets, SPSS and skilled at building accurate, easy-to-use dashboards.
• Can independently manage research from initial direction through delivery.
• Brings strong analytical judgment, attention to detail, and clear communication.

Reporting Structure

• This position reports to the Chief of Staff and supports the Board's market research priorities.