Manager - Communications 4C

EDM S. DE RL DE CV; Nuevo México; Hybrid; MXN 600,000 - 900,000; Full time

Job summary

Genpact is seeking a high-impact Communications lead focusing on employer brand, talent marketing, and employee communications across the Americas. You will shape narratives, build engaging campaigns, and collaborate with Talent Acquisition, HR, Marketing, and global teams to attract and retain talent in a fast-moving AI-driven environment.

The role emphasizes strategic storytelling, cross-market localization, and the use of AI tools to drive efficiency while upholding editorial standards.

Qualifications

• Experience in employer branding, talent marketing, employee communications, or strategic communications in a multinational tech or fast-paced org.
• Strong understanding of Latin America talent landscape and cultural nuances across markets.
• Excellent written and verbal English communication; Spanish and Portuguese proficiency a plus.

Responsibilities

• Build and execute employer brand and talent marketing programs across Americas.
• Develop scalable employee communications, onboarding journeys, and leadership messaging.
• Plan multi-channel campaigns with digital and traditional touchpoints.
• Create engaging content across formats: stories, videos, newsletters, social posts.
• Leverage AI tools to improve speed and editorial quality while maintaining standards.

Skills

Employer branding

Talent marketing

Employee communications

Strategic communications

English proficiency

Spanish

Portuguese

Stakeholder management

AI tooling familiarity

Education

Bachelor’s degree in communications or marketing

Master’s degree preferred

Tools

Google Ads

Google Analytics

BI/Data visualization tools

Job description

Manager - CommunicationsReady to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.Job DescriptionWhy this role matters140,000+ people. 30+ countries. One global brand.How Genpact shows up to talent - and how we keep our people genuinely informed, connected, and proud to be here - directly shapes our ability to grow, compete, and retain the best. This role sits at the center of that.You’ll help shape how Genpact engages employees and attracts talent across Americas - one of our most diverse and fast-moving regions. The canvas is broad: different markets, cultures, talent needs, and business priorities. The opportunity is even bigger.This is not a role for someone who simply executes communications plans. It’s for someone who can build narratives, create campaigns that matter, connect the dots across teams, and understand that employer brand and employee culture are deeply connected.Advanced technology and AI talent will be an important part of the story - but not the only one. We’re looking for someone who understands the evolving talent landscape across Americas and can help position Genpact as a place where ambitious people can build meaningful careers.The roleThis is a high-impact regional role focused on employer brand, talent marketing, and employee communications across Americas (especially Latin America).The person stepping into this role will help shape how Genpact communicates with current employees and future talent across the region - from integrated hiring campaigns and leadership communications to employee storytelling and engagement initiatives.The best candidate brings equal parts strategy and execution. They understand how talent markets work, what makes people pay attention, and how to create communication that feels relevant, human, and worth engaging with.They’re curious about technology and the future of work, but grounded enough to know that great communication is ultimately about people.What you'll doEmployee communicationsBuild and run employee communication programs that help people feel informed, connected, and engaged across Americas - not just recipients of updatesSupport key communication moments including townhalls, leadership messaging, onboarding journeys, culture campaigns, and regional engagement initiativesCreate scalable communication toolkits, templates, and content formats that regional and local teams can adapt independentlySupport time-sensitive or high-visibility communications that require strong judgment, clarity, and attention to detailEmployer brand & talent marketingHelp shape and execute Genpact’s employer brand strategy across Americas, with an understanding of how different markets and talent segments engage with brandsPartner with global and regional teams to localize messaging and campaigns so they resonate authentically across marketsSupport hiring campaigns across business and technology talent areas, including advanced technology, AI, digital, and consulting talentIdentify opportunities to strengthen Genpact’s visibility across talent communities, industry platforms, and digital channelsCampaign planning and executionPlan and run multi-channel hiring campaigns - digital (LinkedIn, Instagram, Facebook, YouTube) and traditional (OOH, print, radio) - owning the full cycle from brief to performance reviewBuild and activate partnerships with industry associations, tech bodies, and talent forums - so Genpact shows up as the tech player it is, not just another employer booth at a job fairCollaborate with internal stakeholders and external agencies to deliver high-quality campaigns and content at speedBring fresh thinking on formats, storytelling approaches, employee advocacy, and audience engagementContent, agencies and stakeholdersProduce and oversee content across formats - employee stories, social content, leadership communications, campaign messaging, videos, newsletters, and thought leadershipTranslate business, technology, and transformation topics into communication that feels clear, engaging, and humanUse AI tools to improve speed and efficiency, while applying strong editorial judgment and maintaining high content standardsBuild strong working relationships across Talent Acquisition, HR, Marketing, Communications, business leaders, and global teamsPerformance and reportingTrack campaign and communication performance and use insights to improve effectiveness and engagementAnalyze audience behavior, channel performance, and content trends to inform future strategiesPresent updates, recommendations, and results clearly to regional and global stakeholdersWhat we are looking forExperience in employer branding, talent marketing, employee communications, or strategic communications - ideally in a multinational, technology, consulting, or fast-paced organizationStrong understanding of the Latin America talent landscape and cultural nuances across marketsExperience supporting communications or employer branding for technology, AI, digital, or innovation-led businesses is strongly preferredExcellent written and verbal communication skills in English, with the ability to adapt tone and messaging for different audiences and channelsA proactive self-starter who takes ownership, drives momentum, and manages multiple priorities effectivelyStrong collaboration and stakeholder management skills in matrixed global environmentsComfortable using AI tools in day-to-day workflows, with strong editorial judgment and attention to qualityAn instinct for what makes communication resonate - not just what fills spaceHigh curiosity, strong learning agility, and a bias toward impact over activityBachelor’s or master’s degree in communications, marketing, journalism, public relations, or a related fieldQualificationsBachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - MarketingCertificationsGoogle Ads Search Certification - GoogleGoogleRequired SkillsCampaign Development, Campaign Development, Campaign Management, Content Strategy, Data Analytics, Data-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Executive Presence, Google Analytics, Marketing Analytics, Media And Communications, Microsoft Excel, Microsoft Power Business Intelligence (PBI), Project Management, Promotional Marketing, Reporting, Salesforce (Software), Smartsheet, Social Media, Storytelling, Strategic Planning, Tableau (Software) {+ 3 more}LanguageEnglish (Required), Portuguese (Required), Spanish (Required)Language Proficiency -Proficient - C2Additional Job Location -Job TypeRegularMaster Skill List -CommunicationsRemote Type -HybridWork Shift -Day Job (Mexico)Why join Genpact?• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter• Make an impact – Help global enterprises solve business challenges that matter• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.