Loyalty Strategy Lead: Growth, Partnerships & Impact

Viva; Apodaca; Hybrid; MXN 900,000 - 1,300,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work model

Unlimited paid days off after 3 months

Savings fund and savings plan

Staff Travel: discounts on Viva routes

MyIDTravel: preferential fares

Major medical, life insurance, and 24/

Exclusive discounts at various vendors

Job summary

Viva, a leading ultra-low-cost airline in the Americas, is seeking a Loyalty Business Strategy Lead in Mexico. You will own the loyalty program strategy, define the sectors to compete in, and shape partner models, card partnerships, and program economics.

Responsibilities include market intelligence, risk assessment, and delivering data-driven recommendations to senior leaders. Strong Excel/PowerPoint skills and loyalty program experience are preferred. Hybrid work model offered.

Qualifications

• 3–4+ years of experience in Strategy, Finance, Business Planning, Consulting, or Corporate Finance.
• Strong financial analysis, problem-solving, and structured-thinking skills.
• Experience developing business cases and financial models in Excel.
• Advanced proficiency in Excel and PowerPoint, with the ability to build executive-level presentations from scratch.
• Experience presenting analyses and recommendations to senior leaders and stakeholders.
• Experience in data analysis and SQL is preferred.
• Advanced English proficiency, with excellent verbal and written communication skills.
• Previous experience with loyalty programs is preferred.
• Autonomous, organized, and curious professional with critical-thinking and learning agility.

Responsibilities

• Define Doters’ business strategy agenda, including the sectors in which it should compete, the partner profiles it needs, and the business models it should adopt.
• Develop the market, industry, and competitive intelligence required to support the program’s strategic decisions.
• Identify risks, dependencies, and opportunities that could affect or accelerate the business unit’s growth.
• Build the value proposition for the program’s different partnership models, including points-earning partnerships, co-branded cards, and transfer agreements.
• Assess the strategic relevance, commercial viability, profitability, and scalability of new partnerships and business opportunities.
• Prioritize the business unit’s portfolio of initiatives and recommend where to invest, which initiatives to scale, and which ones to discontinue.
• Challenge the business cases, assumptions, and expected returns proposed by execution teams before committing resources.
• Align proposals with Member Strategy to validate their relevance to members and with Strategic Finance to confirm their profitability and economic rationale.
• Consolidate commercial, financial, and member results to provide a comprehensive view of Doters’ performance.
• Lead the business review cycle and translate performance deviations, risks, and gaps into decisions and corrective actions.
• Develop the value narrative needed to communicate and position Doters’ contribution within Viva.
• Prepare analyses, recommendations, and executive presentations for Viva directors, C-level leaders, and external partners.
• Ensure clear ownership, commitments, and delivery dates across Product, Technology, Operations, Customer Experience, Commercial, and other involved teams.
• Evaluate actual results against approved business cases and drive corrective actions when necessary.

Job description

Viva, a leading ultra-low-cost airline in the Americas, is seeking a Loyalty Business Strategy Lead in Mexico. You will own the loyalty program strategy, define the sectors to compete in, and shape partner models, card partnerships, and program economics.

Responsibilities include market intelligence, risk assessment, and delivering data-driven recommendations to senior leaders. Strong Excel/PowerPoint skills and loyalty program experience are preferred. Hybrid work model offered.